The option of owning a foreign brand still offers a massive appeal to the Indian millennials and the brand conscious. In fact, it’s the brand awareness created by Western media and pop culture that piques the interest of shoppers back in India, who in turn await these brands to set shop in the country.
That Donald Trump is made of the stuff that embodies virality wasn’t lost on Teate Teas, a Kolkata based tea company from India. The company pulled a Trump card to cash in on Trump’s popularity ( Or the unpopularity) with a viral stunt. The company sent a total of 6000 tea bags purported to “cleanse trump” to the Trump Towers in New York. And this wasn’t done closed doors. The gesture was orchestrated with an elaborate stunt, complete with 2 Sari clad reps from the company who can seen pulling a trolley full of the tea bags across the city, getting sound bites from on-lookers, and of course with due focus on the core benefits of the tea.
Most people aspire to work at one top company in their careers. Edward has worked at 5 of them. After starting out his career as a computer programmer back in the 1990’s, and inventing technology that was way ahead of its time, Edward went on to land a coveted job at Google, followed soon after with gigs at Apple, Adobe, Microsoft and finally Facebook spanning 30 odd years.
The mercury is rising, heat levels are soaring, and all sorts of temperature records are being broken. While most of us have been whining about the hot summers, sitting in our AC offices that we get to sitting in AC cabs, the truth is that we have it pretty good. The full impact of the hot summers has been much worse for the thousands of workers who are out there on the roads, braving the heat head on.
So, next time you complain about the heat and feel like you need a “well deserved vacation” away from work, spare a thought for these folks.
When Uber and Ola launched their Bike Taxis in Bangalore within hours of each other, I decided to try it out for myself. I have ridden pillion for hundreds of miles through the treacherous terrains of Ladakh, how bad could a few kilometers in a metro city be? So, I tried a bike taxi for the first time in India, and it was full of precious insights and a sweet banter with my driver Mohun.
Startups Like Ola and Uber are moving beyond just arranging taxis. How can we call an Ola, an Uber, A Zipgo or A Bike Taxi “Cab hailing apps”. Open most media articles and till date Ola And Uber are referred to as “Taxi Hailing apps” or cab aggregators” or similar, but misfitting nomenclature. Let’s call them Commutech.