India’s IT revolution, in part, has been been built on the backs of the graduates of its world-renowned Indian Institutes of Technology. IIT graduates have founded companies, created startups, and led corporate India to greater heights. The IIT entrance exam is gruelling, and one of the hardest to crack anywhere in the world — but with the right approach, it can be tamed. The rewards can be manifold — a great campus life, a…
As it happens in many industries, marketing has a language all of its own. You sometimes hear a phrase and you have no idea what it means, and this can be the case with Conversation Rate Optimization. Usually, this is abbreviated as CRO, and it is the practice of improving the rate of conversions from advertising campaigns and marketing by getting viewers to take action. It is measured by the number of successes, where a prospect takes…
The dust has finally settled on India’s festive sales, and claims and counterclaims are beginning to emerge. A report from RedSeer Consulting has said that Flipkart decisively beat Amazon during the festive period, which had seen the two e-commerce giants butt heads with simultaneous sales. “Flipkart accounted for more than half of GMV for the entire industry. Between Flipkart and Amazon, the share was 62-38. Higher share for Flipkart was driven by higher sales in both…
The vast majority of small businesses are financed by the owner’s personal savings. However, not having a starting capital doesn’t mean that you won’t be able to create a startup. You can get the funds you need from investors, and to do this, you have to make an impression. Presenting a sound and promising business plan is a must, but you should use additional tricks to make them think your project is truly worth the investment….
Anyone who has a business nowadays should consider leveraging YouTube to grow their business. In fact, more and more people are doing this, largely because making YouTube videos is an excellent way to increase brand awareness and convey your message. Any company that uses YouTube is, in effect, tapping into a worldwide audience who can be potential clients or supporters in the future. Hearst Bay Area points out that “81% of businesses regard YouTube among…
Raising Brand Awareness for your business is an essential marketing strategy to create long-term impacts on your customers. Brand value builds credibility among users an improved overall trust in your products and services. When you come up with well-defined strategies to your brand awareness, you are more likely to build recurring profits for your business. Brand value, therefore, returns a distinct advantage to your business by creating loyal following and trust. The company is laid…
Throughout history, the gambling industry has shown an unceasing desire to keep up pace with latest technologies. One of the most significant examples of this statement can be found more than 250 years ago, with the invention of the telegraph. As soon as telegraphs became widely available, bookmakers started using them for gambling purposes. Gambling operators of today have maintained the spirit of their predecessors. Thanks to their ingenuity and innovativeness, the gaming business experienced…
Life can be hard for start-ups, especially in the online world. They’re expected to deliver a hell of a lot, in a short space of time, even though they may be completely new to their specific industry or the online world itself. Online companies face a daunting task when it comes to security, the perfect example being the online casino industry, where the market is extremely competitive and there is a huge amount of data…
One of the biggest factors in your day-to-day effectiveness at work is stress. This bugbear is on the up in India, with the Economic Times reporting that nearly 50% of workers experience workplace stress with that number rising to a startling 95% for millennials. Managing this most intrinsically workplace-linked of conditions is key to both productivity and maintaining your health. Alterations to your office and environment are an excellent way to reduce stress levels, as are employer-led incentives…
According to New York Post writer Gregory Bresiger, U.S. firms lose some $15 billion annually to employees’ personal smartphone use alone. Consider that unauthorized smartphone use is just one of myriad productivity-sapping activities that occur with regularity in the workplace and you begin to realize the potential scale of the problem. However, in a tight labor market, employers do not always have the luxury of instituting draconian policies designed to boost productivity, as such policies…