Mumbai Taxi Drivers Take Uber-Ola Head On; Launch Own App
Mumbai taxi drivers haven’t been the biggest fans of cab hailing companies Uber and Ola. Seeing their business slip away from beneath their feet, they’ve resorted to protests, strikes, and political posturing to get these companies out of Mumbai. But their efforts have been in vain – consumers have responded with their feet, and Ola and Uber have made rapid inroads into the city.
But now Mumbai’s iconic “kaali-peeli” taxi owners are trying to take on cab hailing startups at their own game.