Instead of just filming an interview or playing a fun game with Daniel Radcliffe during his visit to their offices, Nylon put their time with the star to good use, planting him at the receptionist’s desk, filling in for an hour unbeknownst to NYLON magazine staffer.
While the unique initiative off OddEVen vehicles on Delhi roads has met with mixed reactions on the ground, and has become a butt of a gamut of social media jokes and commentary, operationally this has helped many urban commute startups and carpooling initiatives. In the midst of the OddEven Hoopla, Indian startups have found a way to leverage this buzz for some interesting marketing initiatives. Couple with some sense of humour, and a quick action, Zomato and Freecharge have both put an OddEven spin on their social media.
In an age where discussions about sexism at the workplace are rampant, there’s a different kind of sexism at play, and one that doesn’t get talked about enough. Female only jobs. Why in this day and age are employers actively looking for women for certain jobs, thus promoting the stereotypes?
Born with a rare ‘giant leg’ disability, Arun Rajasingh has battled a life of physical discomforts, un-acceptance, and many personal tribulations. However, all that was not deter this go-getter who is well on his path to innovation and enterprise with his startup Kenriche.
Fortunately the startups wave has struck the animal lovers who’ve turned entrepreneurs to help your pets in every way. From booking their spas to buying the best of pet accessories, these startups are creating a whole new industry which hitherto was confined to the neighbourhood pet shop. Though petcare in India is nascent and not as mature as in western countries, the Indian petcare industry is growing at about 26% a year, fuelled by a significant increase in spending by Indians on pets in the last few years
We reached out to all the pet startups in India and got a lowdown from all of them on what they do, for you to bookmark.
While most brands offer attractive discounts, bring out special advertising, and roll out numerous other activities to engage with their potential customers, Uber has taken the Christmas game a notch “higher”.
Uber, in partnership with Droom, an online marketplace for automobiles, has entered into another strategic alliance with Uber for the festive period to bring on-demand chopper rides to Indian consumers.
While advertising through billboards, hoardings and usually any offline methods is considerably more expensive ( read: up to a million bucks for a months’ spot on a prime location billboard) than online advertising, flush with VC funding, most of the hot startups wouldn’t mind shelling out the dough to stand out from the clutter. And just as well. It makes perfect sense to not only capture the ready online audience, but also onboard and engage a potentially huge and captive offline audience on your platform.
Being present in 35 Indian cities and with millions of people using its platform, Practo now has a wealth of data pertaining to healthcare in India. The company analyzed 75 million searches and 40 million physician appointments to come up with a picture of what Indian healthcare looks like.
Tea or chai – as it is commonly known in India – is probably the most popular drink in the country, estimated to…