Zomato Takes Food Porn To The Next Level With ‘Dirty’ Ads
In the days of a spurt of online startups with few distinguishable features, and insta-ROI driven marketing strategy, the tried and tested methods…
Category: Stories
Snapdeal And Directi CEOs Try To Impress A Potential Employee
When a Quora user decided to take to the famous question-answer platform to get help to know which among startups Practo, Quikr, Snapdeal or Directi he should join, he hardly expected the CEOs to reply.
These Are Not Any Ordinary Hoardings…
As startups have mushroomed across India, it’s become increasingly hard for them to get noticed. With consumers often having multitudes of options to choose from for the same service, it’s not easy for companies to stand out. That’s when brands start getting creative.
Here’s A Startup That’s Trying To Solve Bangalore’s Biggest Problem
Bangalore we have a traffic problem and it’s high time we did something about it. .And while the efforts to mitigate the problem begin shaping up in a city that’s most receptive to innovation, here’s a startup that’s quietly started working to solve Bangalore’s biggest problem.
Indian Startups Pitch In To Help With Chennai Floods
Chennai has been hit by record levels of rainfall over the last few days. The rains have left thousands of people stranded, shut down offices and businesses, and 188 lives have been lost. But amidst the gloom, there’s some hope. Indian startups are going out of their way to help Chennai’s stricken populance in any way they can. Here are some Indian startups that have pitched in to help with the Chennai floods.
How Alcohol Brands Promote Themselves Without Promoting The Alcohol
With the ban on advertising of alcohol, liquor brands are now resorting to surrogate advertising. Surrogate advertising involves the promotion of a brand name, but the intent is to push a different product. Traditional surrogate advertising relied on television, radio and newspapers, but now it uses the digital medium liberally, taking advantage of the absence of clear guidelines.
How Would You Like A Four-Day Workweek?
A five-day week is now common among the organized working class in offices. However, with greater focus on a work-life balance, voices for a four-day workweek are increasingly been heard.
9 Great Examples Of When Companies Ate The Humble Pie Like A Boss
A mistake whether big or small, whether the company’s fault, a case of miscommunication or just an unreasonable customer’s work, an apology can go a long way in winning back the customer. Add to a simple apology, some heart, some soul, and a little creativity, and you can help secure more good PR for your company than thousands in ad monies can.
I Ordered From 18 Different Food Tech Startups At Office
I have ordered from 16 different places in the last 20 working days or so and here’s a brief snippet on all.