The Impact Of Video Content Marketing In B2B Sales

The most successful businesses have a story behind them. You’ve likely heard of that, and it’s true. But it’s not just that, but how brands express that story.

If you’ve got content that’s readable versus in a video format, 90% of the time, the audience will prefer to go for the video. That’s because visual content is easier to digest and a lot more entertaining.

Video marketing in the B2B sales sector blends interactivity with authenticity. Brands are able to convey their personality through the content in a way that textual content doesn’t allow. Over 500 million people watch videos on Facebook every day, and YouTube owns about a third of the entire internet audience. In a world where digital media advertising is thriving, video content marketing is becoming a progressively popular trend.

Below, we are listing a few of its many benefits for B2B businesses. 

Humanizing Brands

A few seconds of an animated video is enough time to give your audience an idea of who you are and what you do. Video breaks the barriers static text brings and humanizes brands. It helps viewers deepen their relationship with the brand, build trust, and learn more about their overall identity. It’s powerful.

Creates Quality Impressions

It takes emotional investment to sit down and watch through an entire video. Consumers are more likely to click on video ads and banner-based text ads. The first ten seconds of a video are the most valuable, and this is when the audience gets hooked.

Additionally, unlike static text and images, videos are able to show in action how products and services work. It can demonstrate the different features and from different angles. This ends up creating higher quality impressions, with the content being very likely to be shared.

Very Interactive

A video can draw your customers deeper into the sales funnel by encouraging them to take action. A simple CTA or two at the end of the clips or asking for feedback via a survey through a callout is enough to get them to take action. Most marketers also agree that video tends to perform better than other advertising methods when it comes to building brands in this digital age. 

You can also gain insights from the data and analytics by looking at video metrics. Figures like the watch hours, how long the videos are being watched, likes/dislikes, number of shares, and more let marketers learn how well they’re doing with the content. All these insights can be used as organic feedback to improve the product lineup and switch up marketing strategies. Down the line, this results in more business revenue.

Variety In Content

Unlike text-based media that’s limited to only reading, video content can be switched up. From infomercials, promo ads, business vlogs, webinars, user testimonials and reviews to corporate brand videos and more – there’s no end when it comes to the variety in content. 

Ranks Higher In SEO

Video content is said to rank higher in Google Search Engine results than blogs and other kinds of content. B2B marketers are already aware of this and are capitalizing on it. It also takes just a few minutes to record new videos and share versus whipping up huge blog posts. 

Videos boost engagement rates, get websites to gain greater visibility, and help build connections with viewers effectively. B2B marketers who already have tons of blog posts and written content are converting them to video format in a bid to increase engagement rates. 

That’s been working, and when you think of the cost, videos are a lot less expensive than producing other kinds of content. There are many free video editing software that let marketers make videos in seconds.

B2B Video Statistics For Marketers In 2020

B2B customers prefer to be shown something than told when it comes to expressing how products and services work. And videos make it easier to get the points across quickly. Marketers are able to cut through the noise and perform effective storytelling with animated content. Videos can be turned into long-form content by adding narration and more examples throughout the clips. 

Brands are already open to the idea of using B2B video marketing as a part of their inbound social media advertising strategy. Consumers don’t find a lot of difference between personal and professional use when it comes to making use of platforms like Instagram, Twitter, Facebook, etc. 

And since these platforms help in growing brand awareness, pushing out quality content, and attracting more leads, it makes sense to stream videos and make visual content on them for increased engagement.

Here are some of the B2B video marketing statistics for B2B business owners that cannot be missed:

  • Over 71% of B2B business owners use video marketing to promote their products and services
  • Over 10 billion videos are watched on Snapchat daily
  • Social media posts that have video content in them get 48% more views than regular posts
  • 65% of people use YouTube videos to get their answers and help solve problems
  • Viewing videos on mobile devices is rising by over 100% every year
  • 55% of online users watch videos daily in the U.S.
  • Video streaming is expected to dominate up to 82% of internet traffic by 2021
  • Video is shared 1200% more than text and images on various social media platforms
  • Viewers understand 95% of the content and get the message when they watch videos versus reading text where they absorb only 10%


It’s pretty clear that video marketing is catching up quickly. If you don’t want to be left behind, it’s best to start using videos in your marketing campaigns soon. Most users simply don’t have the time to read long walls of text during the day. So videos can be an effective and engaging way to reach out to them. 

A good way to get started is to use a reliable video-making platform like Hippo Video for producing quality content. It has various tools that you can take advantage of for marketing your B2B business, and it’s better than Vidyard. If you’d like to learn more about how it works, just check out the official website.