Did you know that the majority of small business websites receive less than 500 page views per month? If your website is floating around that number, or even lower, you probably want to know how to optimize your website so you can get more traffic.
The good news? We can help you do just that!
In this article, we’ll give you 7 tips and tricks that you can use to improve your website’s optimization. We’ll breakdown SEO, user experience, and everything else you need to know to improve your web traffic numbers over time.
Using this guide, you can turn your website into a powerful tool for your brand or business.
1. Make SEO Your Top Priority
We’ll be honest. If there’s one area of your website you should spend the most time and money on, it’s search engine optimization or SEO.
Without SEO, it’s next to impossible to generate the kind of traffic that you’re looking to generate. After all, you need the help of search engines like Google to drive users online to your site.
Of course, SEO is quite complicated and hard to learn, especially for newcomers. Our advice? Invest in the help of an SEO expert to ensure that you’re getting the best results.
2. Create a Positive User Experience (UX)
Looking to simplify SEO? Think of it like this: all you’re trying to do is make your site more attractive to search engines. And the best way to do that is to make sure that your site’s user experience (UX) is up to par.
After all, sites like Google don’t want to ruin their credibility with users by sending them to websites that run poorly. So, by making sure your website’s UX is solid, you can check most of the important SEO boxes at the same time.
3. Improve Your Site’s Download Speeds
One of the biggest pieces of the UX puzzle has to do with download speeds. After all, who is going to sit around and wait more than a few seconds for a website to load before they close out the window and try another site?
Because of this, we recommend that you go out of your way to improve your website’s download speeds. Let Google’s page speed checker help you out, as it’ll give you a rating, as well as some tips that you can use to speed up your site.
4. Invest in Responsive Website Design
It’s important to remember that, in 2021 and beyond, everyone will be browsing your site on different devices. Some of those devices have screens that are smaller, which is why responsive website design is a must-have.
The good news is, most themes nowadays are built from the ground up with responsiveness in mind. So, as long as you purchase a newer, highly rated theme, you should be good to go.
That way you can make sure that your website looks good, and works well, no matter what device a user is using to browse it.
5. Keep Your Navigation Layout Simple
Have you ever gone to a website, started browsing, and after a few clicks, still couldn’t find whatever it was you were looking for? It’s quite frustrating when that happens, right?
If you own a website, you need to make sure that you don’t recreate this experience for your users.
The best way to avoid this issue completely? Follow the “three clicks or less” rule. Simply put, if it takes more than three clicks to find something on your website, your navigation is too complicated and needs to be reworked.
6. Create Quality Content
There’s an old saying on the internet: content is king. And while it’s true, it’s important to note that quality content is the true kind of websites nowadays, especially with so much content out there.
No matter how well designed your site is, or how fast it runs, if your content isn’t up to par, you aren’t going to get the page views that you’re looking for.
So, focus heavily on creating content that people are going to want to read and share. Don’t feel pressured to create tons of content, either. Go the “quality over quantity” route to ensure that your website will stand out above the rest.
7. Track Your Analytics Closely
Got your website up and running? Want to make sure you continue to take positive strides? The best way to do that is to make sure that you’re creating smart future content plans that are guaranteed to be successful.
How do you go about doing this? By tracking your analytics closely and giving your users more of what they want.
Figure out what pages and articles do the best on your site. Then, create more content like that in the future. That way you can make sure that you’re giving yourself the best chance to find more success.
Looking for more detailed analytics? Check out this tool that helps you track more unique metrics. That way you can analyze your user’s habits more closely, helping you plan better for the future.
Still Not Sure How to Optimize Your Website?
As you can see, a lot goes into knowing how to optimize your website. With that being said, if you focus on SEO and UX, and you make smart choices with your content plans, you should be able to reach all of your goals.
At worst, you should be able to boost your traffic numbers rather fast. That way you can turn your website into something that you can use to grow your brand or business.
Looking for more web design tips and tricks? Check back with our blog often for tons of helpful ideas and information.