Boost Your Conversions With a Website Audit

What does the term “website audit” mean to you? Have you ever given your site a proper checkup using a website crawler? Has it been a few years since a proper audit? 

Well, what if we told you that giving your website a proper dressing down can improve traffic, which will lead to greater sales conversions? You’ll certainly make it a habit, then. After all, the goal of every business is to maximize profit. One sure way to do that is by examining every nook and cranny of your site to ensure it’s performing according to specifications.

How to Audit a Website 

There are a few things to take note of when auditing a site. You can do this on your own, but a better and smarter choice is to hand it over to the professionals. 

  • Use a site audit tool

A website crawler will run through your pages and give you a complete analysis of how your site is performing. Choose one that provides recommendations on how to improve.

  • Locate technical issues

After using a site audit tool, you’ll look for all the technical errors in the report. This relates to performance, SEO, mobile, security, and other issues.

  • Identify SEO-related problems

Look at your titles, headings, meta descriptions, and image alt texts. Are they optimized for search engine rankings, or do they need some tweaking?

  • Improving user experience

Determine whether your site’s design needs improvement. Are visitors having to click through a few pages to find what they are looking for?

  • Assess your content

Find out how your blog posts and other pages compare to your competition. Adding new content regularly will help your site rank higher on the SERP.

  • Prepare a checklist of issues and action items

While running through your audit, add on any issues to your to-do list for you to act on.

Reasons to Conduct a Website Audit

It’s very important to study your site’s performance, design, and SEO strategies. Doing so definitely takes some effort on your end, but the benefits are tremendous. Not only does it optimize your site for traffic, it also identifies potential problems so you can fix them before it’s too late!