How Have Digital Platforms Improved Customer Experience In The Service Sector?

Present-day customers are confronted with an overwhelming abundance of choice. For a company, providing high quality service is no longer good enough. Overloaded consumers also want assistance and simplicity, to save them time and efforts. Simply put, they want businesses to make their life easier. 

Many companies in the service sector have received the message loud and clear. With the help of digital technologies, they have reinvented themselves to constantly improve their user experience. From readily available applications to tailor-made websites, let’s take a look at some of the service industries taking customer experience to the next level.

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Mobile banking

Going to the bank is tedious, if only for the impractical opening hours. To make things worse, the line in front of the ATM never seems to end. It shouldn’t come as a surprise that the banking industry has been at the forefront of digitalization. Mobile banking has revolutionized customer experience, by allowing clients to access their account 24/7. Customers don’t need to queue for hours anymore. They can get the same services they would find in a branch, only right in their pocket. 

Digital banking apps have been enhancing their services over the years, by tailoring more and more options to their customers’ needs. Apps have not only facilitated bank transfers; they have also implemented added layers of security with online transactions. User authentication is now widespread, from finger-print ID to passwords. Some businesses have even expanded further than their regular banking activities to provide financial advice to their communities.

Travel agencies

The internet is where many avid travellers find inspiration for their next trips. Independent travellers have plenty of websites to choose from. Comparison platforms, social networks and travel blogs all give them precious advice for free. They can even book their flight or their hotel directly on their phone. Such a competitive environment has led many travel agencies to the brink of obsolescence. They eventually found out how to provide added value to their customers with digital platforms.

Most travellers love to be cared for and guided. Therefore, travel agencies have developed apps that bring them up-to-date custom-made suggestions on which restaurant to book or what museums to visit. The more personalized the content, the better. Travellers also value close attention to their personal needs, which is why many travel apps have enabled them to receive real-time support during their trip. Detailed itinerary, ticket availability, even a free GPS system, travel agency mobile apps are the ultimate travel hack.

Sports bookmakers

The days of the old betting shops are numbered. Now is the time for the online sports betting industry to shine. It has never been so easy to place bets on your favourite team, thanks to the massive number of sportsbooks. This billion-dollar industry is one of the most profitable online activities in the world. Most popular online bookmakers have developed their own apps and mobile-friendly websites, so that their users can gamble from anywhere on the planet.

To compete in such a fierce environment, some businesses have put together websites that offer in-depth free tips and guides on how to get better at sports betting. They publish bookmaker reviews to help punters make the best decision, as well as regularly updated promotions and bonuses. Users can navigate easily to weigh all their options, and drastically improve their chances at making a quick buck.

Job hunting

The Internet might just be the world’s biggest job fair. Online employment websites have made it easy for recruiters to get visible, and fill their job faster than ever. Job seekers have also benefitted from the surge of job search websites, by getting access to job opportunities around the clock. Some platforms allow them to post their resume online, so that they can grab the attention of potential employers. Others offer them to communicate directly with professionals, and build a profitable network.

Many job hunters also turn to the web to boost their skills. Educational apps deliver new content almost every day. They allow job searchers to have access to any type of learning material, regardless of their background or their prior knowledge. Popular mobile apps range from language learning to management skills, and a significant number of them are completely free. Some professional networks even offer online expert-led courses on a wide variety of topics, including personalized recommendations based on their users’ field and interests. 

The internet has brought about a revolution in the way businesses interact with their customers. The service sector has been a pioneer in such a transformation. Companies in the service industry have used customized mobile apps and convenient websites as tools to cater to their users’ individual needs in a creative fashion. In doing so, they have paved the way towards a better customer experience for all businesses.