How to Improve Your Business’s Social Media Pages

Social media marketing is a valuable tool for small businesses. Not only is it one of the more affordable online marketing options out there, but it offers an accessibility to potential and current customers that is rarely seen elsewhere. However, successfully running your business’s social media pages is about much more than simply signing up for social media sites and posting a bit of information about your company.

If you are looking to get the most out of your business’s social media pages, you are going to need to invest a bit of time and energy into improving and maintaining them. Here are a few tips to help you achieve this goal so that your social media pages can work to your most significant advantage.

social media

Post Clear, Relevant Photos

When people visit your social media pages, the first things that they will notice are your photos. Since so much can be communicated about your company through the images that you post, you need to ensure that those images are both relevant and of good quality. While you might think that posting any photo that has to do with your business is acceptable, this might actually be giving off an unprofessional appearance.

If you have not yet done so, invest in some professional photos of your business and products. These will be framed better and be of better quality than anything you could take yourself using a smartphone.

While the occasional candid photo that you take yourself can make for good content on your pages, you want your profile pictures and most important photos to be as sharp and clear as possible. You should also run any photos that you want to use through a photo resizer so that they don’t end up looking pixelated or fuzzy when you go to post them.

 

Learn What to Post and When

There is a fantastic art to posting on social media pages. There has actually been research done to find out how much content social media users prefer to see from a page that they follow daily.

A page that posts too frequently can flood a news feed and be irritating to a follower. On the other hand, posting too seldomly can result in your page being forgotten about in general. Finding the right balance with posting might take some time, but once you discover how much your followers want to see, then you can end up bringing in new business easily.

Aside from the frequency with which you post, you will need to learn the things that make for relevant posts on your business’s social media pages. While you want there to be a personal air to your pages, there is a line between personal and business. As soon as your pages become too much about you and not enough about your company, you will begin to lose followers. Know what your focus is with your pages and seek to post things that align with that focus.

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