India’s Rise of E-commerce Success: Why Adding Logistics Is Essential To Your Business

There will come a time when you feel ready to expand your services and improve the way you do business. To make this successful, India’s companies are on the rise as retail is anticipated to grow from Rs 3,400 crore (U.S. $600 million) to Rs 4,30,000 crore (U.S. $76 billion)  by 2021, based on reports by Technopak Advisors. In addition, the logistics industry is approximately $160 billion and is expected to hit $215 billion by 2020, according to the 2018 Economic Survey. In order to gain an edge in the crowded online marketplace, Indian e-commerce businesses are adding logistics to satisfy their tech-savvy customers.


Building better service to customers

From the customer’s point-of-view, the person who delivers your product becomes the face of your business. This is because they are the ones who are responsible for timely delivery, quality communication, and building a connection with the customer. Thus, it is important for companies to stay on track of the delivery process. For this, e-commerce brands partner with professional logistic firms who are serious about their approach to quality customer service.

How Your Deliver Strategy Can Increase Conversion Rates

Delivery is the main reason why people hesitate to shop online. So how can you promote your business effectively? You will need to offer the courier options your customers want. The logistics space is one of the most exciting in e-commerce as options are improving over time. Great calls to actions to add to your delivery plan may include:

  • copies of your upcoming catalogue
  • leaflets of your bestselling products
  • codes for a discount on the next order
  • free gifts – whether it is a bag tag, pen, or even a bookmark can have a positive impact

Not to mention, discounts and promotions on delivery are some of the most powerful tools you can have. For example, a free delivery charge for orders over RS 499 can excite consumers to spend more than the given value. This makes it well worth scouting the marketplace to ensure the best delivery service for your company. 

Establishing an effective logistics plan is definitely a challenging aspect for any e-commerce business. As every brand has their own unique challenges, give customers an incentive to order again. Most of all, have fun as you explore this process of entrepreneurship. After all, one of the best parts of owning your business is that you can make adjustments to build a better service for your customers and yourself.