The iGaming industry is booming. In the US, revenue reached just under $54 billion in the past year and isn’t showing any signs of slowing down.
If you’re looking for a job in the iGaming industry, you’re making an excellent decision. There is a lot of money in this industry, and with the proper skills, you could be raking it in.
Here’s a look at some of the best-paying iGaming jobs available. We’ve listed them in descending order of highest possible salary.
Image by Firmbee from Pixabay
At the top of the list are CEOs, COOs, and business owners. For these people, the sky really is the limit as far as earnings go.
Denise Coates, the CEO and founder of Bet365, earned $422 million in 2019. Even an entry-level CEO could earn upwards of $100,000 in iGaming. Naturally, those with proven track records in the industry can pretty much dictate what they’ll get paid.
Performance Marketing Manager
One of the key people in any iGaming company is the performance marketing manager. This person oversees paid marketing through CPM or CPC ads on social media platforms and search engines. Their goal is to increase traffic to the site and build more revenue.
The performance marketing manager is a technical role where the budget management and performance of all the paid marketing channels are actioned. Conducting A/B split testing campaigns is also part of the job. The main objectives are to improve conversions and retention for the brand and increase its overall marketing performance.
With this much responsibility comes a hefty salary; people who excel at driving traffic that then converts could earn up to $150,000 a year.
Senior Software Developer
The senior software developer is the head of the creative process of gaming studios. Their role is highly technical and requires, at a minimum, a bachelor’s degree in computer engineering or equivalent. To succeed in this role, you’d need relevant industry experience of several years.
The role encompasses developing, testing, and integrating new software systems. There is a management component as well. The senior software developer will oversee a team of programmers whose tasks are design, game integration, debugging code, and back-end processes.
The top senior software developers earn around $120,000 a year.
Head of Affiliates
According to a recent survey, 74% of iGaming companies stated that affiliate marketing is the main channel for attracting new customers to their sites. As the head of affiliates, you manage the team of affiliate managers for the business.
An essential task for the head of affiliates is to form new strategies to increase the number of marketing partners, resulting in more customers for the business.
The best in the business can earn a salary of up to $100,000, but those with a built-in commission structure can earn considerably more.
Head of Marketing
With so many iGaming sites for customers to choose from, the ones with the most attractive designs, incentives, and range of games typically get the most visits. Marketing is a massive part of getting all these factors in front of the consumer better than the competition.
The head of marketing oversees the entire team connected to the company’s promotions. The role includes performing or delegating content distribution, social media content strategies, copywriting, placing paid search engine ads, and outreach guest posts.
Heads of marketing can earn up to $100,000 annually, based on performance.
iGaming SEO Specialist
With all the competition in the industry, ranking as high as possible in search engine results comes down to expertise in SEO. Optimizing iGaming sites involves keyword research, content placement, and building links.
iGaming SEO specialists who are up to date with the latest ranking algorithms and SEO best practices and have recent industry experience have higher chances of getting employed in this very competitive role.
The iGaming SEO specialist who gets all this right will be in high demand and can command a salary of up to $80,000 annually.
With every site vying for the most traffic, lackluster pages and designs won’t cut it. The more stunning the graphics, the more attention they’ll get. This attraction doesn’t just apply to the website. The games themselves need to be visually captivating to promote longer play.
One of the most popular jobs in iGaming is the gaming artist. This role could be tailor-made for you if you have an arts degree and excellent creativity skills. Experience with 2D and 3D advanced graphic tools and an unlimited imagination are what you need to succeed.
Expert gaming artists can earn around $80,000 a year.
Head of Content
Visitors to the site don’t just want to gamble; they also want to be educated, informed, entertained, and rewarded. If the content matches these requirements, the chances of them staying on the site longer are higher.
The head of content is responsible for identifying trends, keeping a step ahead of the competition, and driving the content team to deliver results. The role also involves managing content distribution across all marketing and social media channels.
Excellent communication skills are a prerequisite, as this person must interact with stakeholders from various demographics. High performers in this role can earn around $70,000 a year.
Jobs for Everyone in iGaming
The exciting world of iGaming is challenging to break into, but the rewards are waiting for those lucky enough to do so.
If you don’t have any of the skills or prerequisites of the jobs mentioned above, there are plenty of entry-level roles like sales, marketing, and customer support.
For those highly skilled and keen to join this industry, we hope this guide has given you the boost you need to make the leap.