In today’s competitive and overly digitized world, businesses are increasingly becoming compelled to leverage different marketing platforms and methods to maintain a competitive edge. And one such method is online content marketing services. As the name suggests, content marketing is a marketing method that entails creating and distributing relevant, consistent, and valuable content to attract new leads.
Online content marketing enables businesses to create an immersive environment where potential leads can discover how their products or services can solve their problems. Through the application of this strategy, it becomes possible to drive clients to make a purchase decision, which is the ultimate goal for any business.
Importance of Content Marketing for Businesses
Along with helping businesses grow, content marketing has other multiple benefits. They include but are not limited to the following;
Grows Your Website Traffic
As a small business, it can be hard for potential customers to find your company amidst huge volumes of information available online. With relevant, consistent, and valuable content, however, customers can easily find you on search engines like Google.
Engages Your Audience
By giving your audience useful and relevant content, chances are they’ll consider sharing it with their families and friends, creating a larger organic audience. Along with that, good value content improves engagement, especially when they leave reactions and comments.
Improves Brand Reputation
Beyond reading, online content marketing service providers help your potential leads at the moment they need the information most. And since people tend to conduct business with brands that they’re familiar with, having a good brand reputation increases the chances of them giving you the business.
Reduces Customer Acquisition Cost
Customer Acquisition Cost (CAC) is the cost invested in marketing to acquire each new client. Online content marketing can significantly lower the CAC as a single piece of content can reach a huge number of people. Better yet, a valuable piece of content remains evergreen, remaining it continues to generate results long after it has been posted.
Different Types of Content Marketing Experts
An online content marketing team comprises different professionals, each holding specific skills and playing specific roles. Depending on your needs, the roles may vary, although some can fit in just about any content marketing team. Here are the 9 content marketing specialists that will help you reach marketing goals.
The content manager is the overall leader of a content marketing team. Basically, they direct the project’s workflow, track progress, oversee content creation, and head interactions with the clients. Along with that, they also conduct team meetings, set the agenda, and field queries for the team as needed.
Content creation without a specific goal in mind can lead to the wastage of resources. To do that, you need a content marketing strategy to help develop a content strategy. They ensure that your content ideas match with your goals, plan the type of content you need, collate a playbook for the entire team to use, and create success evaluation metrics.
One of the primary benefits of content marketing is that you can tweak your content to attract customers looking for specific terms or solutions online. An SEO specialist will help the content writer find which keywords to use in a blog post, ultimately improving your rankings on search engines.
One of the pillars of successful online marketing is the ability to measure the success of your marketing strategy. As such, you need a data expert to manage and extract important analytics and try to explain them in a layman’s language.
Content Marketing Writer
As the name suggests, content marketing writers are dedicated marketing experts tasked with developing blog posts and other web content. Ideally, they should be good storytellers, have a solid grasp of technical writing skills, and develop content that resonates with your target audience. Furthermore, they should work closely with content strategists to ensure they produce effective marketing copies.
One of the biggest mistakes that a business can make when building a content marketing team is failing to hire a professional editor. Although a good writer can catch most mistakes when writing, some mistakes may escape their untrained eye. With the help of a professional editor, however, you can easily catch those embarrassing mistakes before publishing your work.
After creating good blog posts and web copies, you’ll need a graphic designer to develop eye-catching images that capture the readers’ interest. Along with that, they need to have an artistic eye to create good logos and branding material for your website.
Social Media Manager
Social media content creation requires forethought, deliberate planning, and a specific skill set. A social media manager in your team will help craft effective content for different platforms including Facebook, Instagram, LinkedIn, and Twitter.
They also work alongside content strategists to develop an effective social media sub-strategy including curating an editorial calendar and posting schedule.
According to a study conducted by Hubspot, 54% of consumers prefer video content over other forms of marketing content. As a business looking to run a successful marketing campaign, you should have a videographer that understands the ins and outs of video production in your team. They will help create storyboards for your videos, shoot them, edit them, and suggest the best ways to post them on your social media and websites.
There you have it! Top 9 specialists of online content marketing services. As you can see, a fully-constituted content marketing team is like a well-oiled machine. Tuned and optimized correctly, it can help elevate your brand awareness, as well as generate new leads. But just like any other machine, any missing component can affect the overall performance, and we hope that this article will help you build an optimized content marketing team geared towards taking your business to the next level.