What is Salesforce Marketing Cloud?

Salesforce Marketing Cloud (SFMC) is Salesforce’s marketing management and customer interaction platform (or “Cloud”). It’s a SaaS platform with four “basic editions,” each with differing levels of capabilities and a slew of optional add-ons that boost functionality even more. Salesforce Marketing Cloud (previously Exact Target) helps digital marketers deliver the right message to the right audience at the right time.

Salesforce Marketing Cloud is a platform that provides marketers with a comprehensive range of tools that are specifically developed and curated to help them efficiently communicate with and manage their present and potential consumers. If you are also looking for a salesforce marketing cloud then you can use Veeva salesforce integration. Below are the benefits of using Marketing Cloud

Its benefits

1. A thorough understanding of the customer

With this platform, it is able to integrate data from multiple sources and devices to generate a single unified customer view. You’ll also be able to acquire and activate data from first, second, and third parties.

2. Artificial intelligence-based customization

Marketing Cloud enables the integration of data with the Einstein tool, allowing AI to organize interactions. As a result, the platform allows for tailored consumer communication based on their connection with the brand.

3. Impact analysis

Using artificial intelligence and the digital tool Google Analytics 360, Marketing Cloud measures the consumer journey across several channels and devices.

What can you do with Salesforce Marketing Cloud?

Salesforce Marketing Cloud is a feature-rich platform with marketing-related capabilities. The following are examples of this:

  • Real-time customer involvement.
  • Automated email and marketing.
  • Engagement, listening, and advertising on social media.
  • Push notifications and mobile messaging (SMS).
  • Marketing analytics for customers.

Can any company use Marketing Cloud?

Salesforce Marketing Cloud is used by businesses of all sizes and in a variety of industries. While Marketing Cloud is frequently seen as an enterprise-level platform, the numerous editions make it adaptable to businesses of all sizes.

You may also personalize SFMC to your individual needs, and it can adapt to your (and your customers’) evolving needs, thanks to the add-on features.

As previously said, Salesforce Marketing Cloud is primarily a B2C platform, however, that does not imply it is not used by B2B firms. Customers, particularly decision-makers within a firm, demand to be given customer journeys similar to those provided to B2C customers, hence SFMC’s use in B2B is growing. While SFMC is not the cheapest solution in its category, it is an extensible platform that can develop with your business and is not a tool that will be outdated.

Why Should you Choose Salesforce Marketing Cloud?

Salesforce Marketing Cloud helps your digital business solve the puzzle of digital success by improving customer service and acquisition.

SF Marketing Cloud is a one-of-a-kind cloud-based solution for developing marketing automation plans and providing a personalized client experience from beginning to end.

Because Salesforce is cloud-based, the possibilities are infinite, as long as you are familiar with the Salesforce environment. However, this necessitates specialization and in-depth subject-matter knowledge.