Companies around the world have been experimenting with various ways of grabbing news.
While most do it by being cheeky with a rival brand, burger chain Burger King has come up with a whack way to partner with one, even if for a day!
Burger King, through a series of ads placed in major news papers in the US has called on rival McDonalds to create a “McWhopper.”For the uninitiated it’s the portmanteau of all the range at McDonalds (McChicken, Mcgrill) and the most popular burger at Burger King, the big Whopper.
.@McDonalds let’s #SettleTheBeef to raise awareness for @PeaceOneDay. #McWhopperProposal http://t.co/GEXRHve53D pic.twitter.com/o3APQ2QzKC
— Burger King (@BurgerKing) August 26, 2015
Under this, the employees of McDonalds and Burger King would come together for a day- Sept 21st- at a parking lot between a Mcdonalds and a Burger King outlet and create the said “McWhopper”. The proceeds of the event would go to the charity Peace one.
However, in a rather embarassing blow to Burger King, McD has turned down Burger King’s proposal and has asked it to consider something that makes a “real difference” instead, in a rather cutting tone.
Inspiration for a good cause @burgerking. Let’s do something to make a real difference. http://t.co/JjycHwwD5B
— McDonald's (@McDonaldsCorp) August 26, 2015
If this marriage were to be, this is how the McWhopper would’ve looked like.
This rather unique stunt seems to be very reminiscent of a similar event when Air Asia chief Tony Fernandes and Virgin man Richard Branson had got into a bet, and whoever won had to serve as cabin crew in the other person’s airline. Branson, making good with the bet he lost, created history with serving as a female crew in an Air Asia flight.
Closer home, ecommerce giant Flipkart had invoked a meme-like series of jokes and rebuttals on its “Accha Kiya” campaign, with many rival and non-rival ecommerce brands adding their own cheeky version of “Accha Kiya” on its (Flipkart’s) hoardings, making for a lot of light-hearted banter.