Zomato Says It’ll Immediately Take Down MC BC Hoarding After One Angry Tweet From Suhel Seth

Zomato Says It’ll Immediately Take Down MC BC Hoarding After One Angry Tweet From Suhel Seth

This is why we can’t have nice things. Zomato has said that it’ll take down a hilarious hoarding that was part of its new marketing campaign following outrage from a single man — Suhel Seth. Suhel Seth, who’s famous for reasons nobody quite understands, apparently came across Zomato’s creative which said MC. BC. in large letters, and later expanded them as Mac n’ Cheese and Butter Chicken. Seth sent off an angry tweet. “Shame on…

Zomato Is Promoting Its Services With A Hilarious And Provocative New Campaign

Zomato Is Promoting Its Services With A Hilarious And Provocative New Campaign

Delhi motorists are probably currently doing double-takes as they speed through the city’s crowded roads — a hoarding screams MC. BC. at them in large white letters. When they get close enough (and are able to see through the city’s smog), they realize they aren’t being sworn at — the hoarding says Mac n’ Cheese and Butter Chicken in a smaller font. Zomato is killing it with their hoardings. Neat 👍🏻 pic.twitter.com/WTYfw4DJkS — Jayesh Ughade (@jayeshughade)…

LG Launches Budget Smartphone That Emits Ultrasonic Waves To Drive Away Mosquitos

LG Launches Budget Smartphone That Emits Ultrasonic Waves To Drive Away Mosquitos

Move over face recognition and dancing emojis, the next big smartphone add-on could be here. LG’s gone ahead and launched a phone that does what no phone has done before — it drives away mosquitoes. The LG K7i claims to be able to repel mosquitoes using something it calls the “Mosquito Away” technology. The phone has a device attached to its back that emits ultrasonic waves which supposedly keep mosquitoes at bay. LG’s going all-out (no pun intended)…

How Local Services Startups Are Reaching Out To Women For Karvachauth

How Local Services Startups Are Reaching Out To Women For Karvachauth

The more things change, the more they remain the same. And this thought seems to be espoused by new age startups. On one hand startups are exploring new ways to do things, which includes marketing. So, rich media ad formats, programmatic buying, influencer campaigns, what have you are a standard for the startups. On the other, they’re getting back to the basics.  Local services startup biggies like Urban Clap and Housejoy are experimenting with the…

Free Calls, Cheap Data, SRK Not Enough: Jio Pulls Out Its Biggest Trump Card Yet

Free Calls, Cheap Data, SRK Not Enough: Jio Pulls Out Its Biggest Trump Card Yet

Jio had made an amazing marketing splash yesterday. The irresistible trifecta of free calls, free roaming and dirt cheap data had seen stocks of rival telecom giants like Airtel, Vodafone and Idea plummet, and Jio was trending all over social media. SRK had put in a good word too. But it looks like Reliance Jio was just getting started. Pulling out its biggest trump card in the Jio blitzkrieg yet, all prominent newspaper dailies today bore…

Top Brands Are Dropping A, B & O From Their Names For This Cause

Top Brands Are Dropping A, B & O From Their Names For This Cause

Timely blood donation and matching blood groups can be the difference between life and death during times of emergencies and distress and this campaign seeks to evoke the people around the world to acknowledge the issue and do their bit.
NHS Blood and Transplant and London-based PR agency Engine Group have launched the #MissingType campaign, in which the three letters that signify blood types are disappearing from familiar landmarks and brands. The campaign, which kicked off last year in UK last year has now taken off around the world including in the US, Australia, Dublin and Canada.

This Indian Tea Company Sent 6000 Teabags To Cleanse Trump

This Indian Tea Company Sent 6000 Teabags To Cleanse Trump

That Donald Trump is made of the stuff that embodies virality wasn’t lost on Teate Teas, a Kolkata based tea company from India. The company pulled a Trump card to cash in on Trump’s popularity ( Or the unpopularity) with a viral stunt. The company sent a total of 6000 tea bags purported to “cleanse trump” to the Trump Towers in New York. And this wasn’t done closed doors. The gesture was orchestrated with an elaborate stunt, complete with 2 Sari clad reps from the company who can seen pulling a trolley full of the tea bags across the city, getting sound bites from on-lookers, and of course with due focus on the core benefits of the tea.

How Indian Startups Showcased Their Product Brilliantly This Father’s Day

How Indian Startups Showcased Their Product Brilliantly This Father’s Day

Festivals and special days are becoming an opportunity for Indian brands to not only showcase their quirky, innovate side but also integrate their product into the campaign. While many companies, especially startups, post a message or do an ad, some go all out and pull off elaborate campaigns to celebrate the occasion day. Fathers’ Day celebrated on June 19th, has also become a festival that warrants those campaigns.

We did a round up of the best of Fathers’ day campaigns this year.

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