From a cross category classifieds business, Quikr has now ventures into the entertainment industry, partnering with filmmakers. It has signed a memorandum of understanding (MoU) with filmmaker Vivek Bohra and casting director Aadore Mukherjee, to launch a platform for actors, casting directors, and production houses. The new platform will unite the different entities which meet to cater to the needs of the entertainment industry.
According to Founder and CEO of Quikr, Pranay Chulet, “The whole Quikr journey started seven years ago when I was busy making a film in the US. While making the film, I used Craigslist to recruit more than 50 cast and crew members in the US, but for the scenes to be shot in India, I realized India had no such platform. We are excited to partner with them to infuse the passion of film crazy India with our experience in building digital marketplaces.”
He further stated that both the partners, Vivek Bohra and Aadore Mukherjee live and breathe films, which made it exciting for Quikr to tie-up with them and “to infuse the passion of film crazy India with our experience in building digital marketplaces”.
Aadore Mukherjee elaborated, “We see huge acceptance for this idea not just in Bollywood but also regional cinema, television, theatre, advertising and even international film production. With Quikr technology at the core of this idea, we are definitely on our way towards something big.