Patanjali To Launch Ecommerce Marketplace ‘OrderMe’ To Sell Only Made-In-India, Swadeshi Products

The one company that stands for all things Made-In-India and prides itself on being a custodian of Swadeshi versions of every consumer product has been quick on its feet. Patanjali Ayurveda, the FMCG giant established by Baba Ramdev has announced the launch of an ecommerce platform called “OrderMe” and that it will go live within the next 15 days. The platform will sell, other than Patanjali’s own products, made-in-India and Swadeshi products made by others. Other than products, the platform will also offer 24/7 consultations with its inhouse doctors and Ayurvedic experts.

Infibeam Becomes First Indian E-Commerce Firm To Go Public; Will IPO On March 21

While biggies like Flipkart and Snapdeal are figuring out where their next round of funding is coming from and looking at the very real possibility of down rounds, a relatively unknown player is the space is all set to get money from public markets. Infibeam, founded in 2007 by Cornell and MIT Sloan alumnus Vishal Mehta, is all set to IPO on 21st March from which it hopes to raise Rs. 450 crore.