Ex-Adobe MD Joins Facebook India As MD, Replaces Kirthiga Reddy

Facebook has appointed Umang Bedi as the Managing Director of Facebook, India. He would be replacing Kirthiga Reddy who stepped down last year as the MD. She was the first Facebook India employee and served as the MD for 6 years and now will be taking up a role at Facebook headquarters in Menlo Park, CA.

In India, Umang Bedi would be alternating between the Facebook offices in Hyderabad, Mumbai and Gurgaon, and would report to CEO Mark Zuckerberg at Menlo Park.

Umang Bedi MD Facebook

Umang Bedi was the MD at Adobe India prior to this and was responsible for Adobe’s business operations, including developing sales and marketing functions, driving strategic partnerships and alliances. He holds an MBA degree from the prestigious Harvard Business School and comes with over 20 years of experience across companies like Wipro, Sun, and Adobe.

Bedi will lead in building and maintaining strategic relationships with top clients and regional agencies in the country. This would essentially mean that Bedi will head the teams responsible for Facebook India’s $20 million odd revenues from its India ad sales.

“India is known for its great talent pool and we are really pleased to have Umang Bedi, a proven business executive to lead our business in India. I also want to wish Kirthiga the very best in her new global role. Kirthiga has played a huge and key role in building our India business from scratch, and I know she will continue to deliver the same impact in the US.” said Dan Neary, Vice President, Asia Pacific, Facebook.

Remains to be seen how the head of a photo editing software empire would fare at the biggest social network.