Flipkart, which had earlier this year created ripples in the e-commerce world by announcing it would shut down its website and move to an app-only model, has decided to put its plans on hold. The decision has been taken in part because the company is yet to assess how the move would impact sales in big-ticket purchases such as large appliances and furniture.
While Flipkart’s delivery boys are on strike demanding more uniforms and better toilet facilities, the white collared employees at the company have more cause to cheer. After coming up with a spanking new office and announcing revolutionary maternity benefits and perks for employees adopting children, Flipkart today announced generous new leave policies that would allow employees greater freedom in choosing their times off.
Hundreds of delivery workers of working Flipkart and its subsidiary Myntra have gone on strike in Mumbai demanding toilet facilities at delivery hubs, proper working hours, extra allowances for overtime, a six-day week, uniforms and proper work schedules. Reports state that workers claimed 10,000 packages are pending for delivery due to the strike.
Earlier this month, Flipkart had announced a hitherto-unseen innovation in the Indian e-commerce space – image search. With this feature, users can simply take a picture of clothes that catch their fancy, and Flipkart would automatically display items from its catalogue that look similar to the article of clothing that’s been photographed.
Flipkart, Amazon, and Snapdeal are currently locked in a slugfest for a piece of the $11 billion Indian e-commerce pie. They’re offering jaw-dropping discounts, spending millions on promotions, and even taking out snarky advertisements against their competitors, all in a bid to woo the Indian consumer. But last month, Flipkart hinted that it might do something quite extreme – the company said that it could shut down its website.