The hashtag #BoycottMyntra is trending on Twitter. But Myntra, as it turns out, has nothing to do with it.
A simple variable name change can often be the difference between a successful new code deployment and things going horribly, horribly wrong. Myntra’s CTO has detailed what went down when the app bombarded its surprised users with thousands of notifications for products that they’d never bought.
It had been one of the most debated topics in tech circles last year. It had stirred debate, drawn discussions and polarized people. But it looks like the subject has finally been put to rest. Myntra will relaunch its desktop site that it had shut down in May last year.
Myntra, having suffered a fourfold increase in its losses this year in India, is now looking at other lands. It has set up a subsidiary, Myntra Inc, which will help its entry into American markets.