How Patanjali Uses Modern Brand Strategy To grow Past Competitors

The saffron-clad Baba’s forecast was quite eye-catching too – he thinks the brand will double revenues to Rs. 10,000 crores (~USD 1.5 billion) in India by next year, 2017 – which would effectively take them past two other-decades old companies – Nestle and Procter & Gamble – and leave Patanjali second only to Unilever in India, all in just about 10 years.

So what helped them grow this fast?

These Unicorns’ Websites Looked Very Different Back In The Day

A brand is a constantly evolving entity, and its most physical, visual aspect is its website. While the Unicorn startups of today like Flipkart, Ola, Paytm sport fancy looks bandying terms like Material design today, they have come a long way from being the basic, web 1.0 websites of when they started. Startup pitch app ShotPitch recently did some some delving into the past, and dug out the looks of the top 5 Indian startups. Watch this now and then slideshow for a bout of nostalgia.