How Patanjali Uses Modern Brand Strategy To grow Past Competitors

The saffron-clad Baba’s forecast was quite eye-catching too – he thinks the brand will double revenues to Rs. 10,000 crores (~USD 1.5 billion) in India by next year, 2017 – which would effectively take them past two other-decades old companies – Nestle and Procter & Gamble – and leave Patanjali second only to Unilever in India, all in just about 10 years.

So what helped them grow this fast?

These Unicorns’ Websites Looked Very Different Back In The Day

A brand is a constantly evolving entity, and its most physical, visual aspect is its website. While the Unicorn startups of today like Flipkart, Ola, Paytm sport fancy looks bandying terms like Material design today, they have come a long way from being the basic, web 1.0 websites of when they started. Startup pitch app ShotPitch recently did some some delving into the past, and dug out the looks of the top 5 Indian startups. Watch this now and then slideshow for a bout of nostalgia.

Meet 17 Indian Startups That Allow Pets In The Office

One of the toughest parts of being away at work for 12 hours a day is being away from your pet. Most people shy away from keeping pets, or are forced to give up their pets to shelters because of work commitments. While most companies abroad allow pets, in India it still remains a much desired perk. However, many startups across the metros are taking matters of the fur into their hands, and welcoming pets into their offices. (Or cafes and studios for that matter.) Here’s some of the startups in India that are pet friendly, along with the pets that grace their offices.