Dove’s Body Positivity Campaign Backfires After Customers Troll Its Differently Shaped Bottles
Marketers have been increasingly latching on to social causes to promote their products. Social campaigns can often work well – they don’t look…
Category: Stories
These Are The Salaries Of Top Startup CEOs In The Country
An IPO or an acquisition isn’t the only way startup founders make money – they can make a pretty penny even when they’re…
How Long Term Travel Helped Jan Koum Come Up With The Idea For Whatsapp
Long term travel is thought to be a bit of a millennial luxury, an escape for gap-year students, itinerant travelers, and people who’re somewhat…
Critics Have Been Skeptical Of Elon Musk’s Tunnels Plan, But He’s Just Explained Why It’s Viable
Elon Musk’s product announcements are usually met with a mixture of wonderment and skepticism, but his latest plan raised more eyebrows than usual….
Paytm Taps Into Bharat, Says Majority Of Transactions Are Now Offline And In Non-Metro Cities
Paytm might have become the first Indian unicorn to cross over into Bharat. The company has said that a majority of its transactions…
This IPL Team Is Not Only Doing Well On The Field, But Also Killing It In The Online Space
The Indian Premier League is throwing up some great cricket, but viewers are also being afforded an inside glimpse of cricketers’ lives like never before….
Flipkart Celebrates 10th Anniversary By Paying People To Tweet About How Awesome It Is
Flipkart completed 10 glorious years this week. Through its journey, it’s ushered in India’s e-commerce revolution, kickstarted India’s startup scene, and managed to…
How Chris Gayle Is Now Making Money Off What Could’ve Been A Career-Ending Controversy
The IPL this year has been home to interesting ads, but there’s perhaps none stranger than the one featuring West Indian superstar Chris Gayle….
How Freshdesk Brilliantly Turned An Early Competitor’s Insult Into An Advantage, And Capitalized On It
Freshdesk today is one of India’s biggest B2B startup success stories. It’s raised $149 million (Rs. 1,000 crore) so far, and its valuation…