Facebook Has Spent Rs. 300 Crore To Advertise ‘Free Basics’ In India
According to media buyers, Facebook has spent close to 300 crores – or almost 90% of its yearly revenue from India – on promoting this campaign across digital and offline media.
Category: Stories
Top 6 Most Sought-After Startup Jobs In 2016 And What They Do
While job roles for most companies are more or less similar, some jobs are a reflection of the current economy. India’s in the midst of booming startup culture. Most of these startups operate online, and often ecommerce, the man power required has shaped accordingly. We crunched some data on the various job portals and startup communities in India and found the following job roles were the most sought after. We have also analysed some salary trends for these roles to come up with a range.
When Harry Potter Aka Daniel Radcliffe Played Receptionist
Instead of just filming an interview or playing a fun game with Daniel Radcliffe during his visit to their offices, Nylon put their time with the star to good use, planting him at the receptionist’s desk, filling in for an hour unbeknownst to NYLON magazine staffer.
Indian Startups Are Having A Field Day With Delhi’s OddEven Rule
While the unique initiative off OddEVen vehicles on Delhi roads has met with mixed reactions on the ground, and has become a butt of a gamut of social media jokes and commentary, operationally this has helped many urban commute startups and carpooling initiatives. In the midst of the OddEven Hoopla, Indian startups have found a way to leverage this buzz for some interesting marketing initiatives. Couple with some sense of humour, and a quick action, Zomato and Freecharge have both put an OddEven spin on their social media.
It’s 2016 And We Still Have “Female Only” Jobs
In an age where discussions about sexism at the workplace are rampant, there’s a different kind of sexism at play, and one that doesn’t get talked about enough. Female only jobs. Why in this day and age are employers actively looking for women for certain jobs, thus promoting the stereotypes?
This Man Runs A Succcessful IT Startup Despite Being Immobile
Born with a rare ‘giant leg’ disability, Arun Rajasingh has battled a life of physical discomforts, un-acceptance, and many personal tribulations. However, all that was not deter this go-getter who is well on his path to innovation and enterprise with his startup Kenriche.
15 Pet Focussed Startups You Need To Know About
Fortunately the startups wave has struck the animal lovers who’ve turned entrepreneurs to help your pets in every way. From booking their spas to buying the best of pet accessories, these startups are creating a whole new industry which hitherto was confined to the neighbourhood pet shop. Though petcare in India is nascent and not as mature as in western countries, the Indian petcare industry is growing at about 26% a year, fuelled by a significant increase in spending by Indians on pets in the last few years
We reached out to all the pet startups in India and got a lowdown from all of them on what they do, for you to bookmark.
Uber Is Offering Chopper Rides This Christmas
While most brands offer attractive discounts, bring out special advertising, and roll out numerous other activities to engage with their potential customers, Uber has taken the Christmas game a notch “higher”.
Uber, in partnership with Droom, an online marketplace for automobiles, has entered into another strategic alliance with Uber for the festive period to bring on-demand chopper rides to Indian consumers.
Some Of The Most Interesting Outdoor Advertising Hacks Done By Indian Startups
While advertising through billboards, hoardings and usually any offline methods is considerably more expensive ( read: up to a million bucks for a months’ spot on a prime location billboard) than online advertising, flush with VC funding, most of the hot startups wouldn’t mind shelling out the dough to stand out from the clutter. And just as well. It makes perfect sense to not only capture the ready online audience, but also onboard and engage a potentially huge and captive offline audience on your platform.