Are you not getting the results you need from SEO? When search engine traffic provides 53% of website traffic, you can’t afford to let your Google rankings slip. Luckily, you can take a few steps to improve your Google search results.
If you’re trying to learn how to improve your SEO and climb the rankings, look no further. Below are a few of the best tips that will help you increase website traffic.
Create Topical Authority
Google wants to rank websites that are authorities. You may be able to rank a few low-competition keywords here and there, but you’ll have trouble ranking more challenging terms if you have zero proof that you have the proper knowledge to inform searchers.
You can do this by building topical authority. Your goal is to create several articles on your website covering various aspects of a subject. Once you have your articles, you can link them together to create a silo of content about a topic.
Doing this creates topical authority on a subject and can improve your website ranking.
Take Care of Meta Information
Your click-through rate may not seem like a ranking factor, but it does play a small role on Google. If Google puts your site on the front page and nobody clicks through to your website, that’s a signal that you shouldn’t be there.
Change your meta information to change what Google shows searchers. By optimizing your headline and description, you can better convince people to click through to your website. If you do this and people stick around once clicking, it signals that your website has valuable content and should rank higher.
Improve Your Website’s User Experience
Google takes user experience seriously these days. It doesn’t want its users to have a bad experience when they leave Google. That’s why Google engineers have invested a lot of time creating systems to measure user experience.
Those things are considered with the Core Page Vitals algorithm update on Google. If you don’t provide an excellent experience for Google users, it will hurt your website on the search results. Do everything possible to boost your page speed and make your site look great on devices of any size.
You can only get so much domain authority when you do nothing but on-site SEO. You have to rely on other people linking to your site, which isn’t always feasible if you want to grow.
Luckily, you can create backlinks yourself. Getting links from other authoritative websites is a great way to increase your domain authority score. Check into your link-building options to find a service that can power up your website.
Now You Know How to Improve Your SEO
SEO is a long game, so you can’t afford to spend time on SEO tactics that don’t get results. The above are only a few of the most well-known tactics to improve your SEO ranking. Now that you know how to improve your SEO, you can use those tactics and others to boost your search traffic.
If you’re looking for more tips that will help you improve your website traffic, head back to the blog. You’ll find the latest tactics used in the digital marketing world.