What Type of Tools Do Small Businesses Need?

Small businesses need a variety of software tools to help them perform at their best. If you run one, then you’ll want to know what these are so that you can improve your odds of success.

With so many tools available to you, it can be overwhelming to sort through what you need. In the process of doing this, you might be overlooking a few critical tools that will make a big difference.

For example, collaboration software helps your team be more efficient by saving time and improving communication across distances. As a small business, you might not have considered a collaboration tool before because you didn’t know that it could help you.

This is no fault of yours, but it does mean that you’re missing out on a beneficial service. To help you improve the productivity and efficiency of your business, we’ll outline a few great software tools to take advantage of below.

business coach meeting


The first tool you’ll need is a solution for collaboration.

Even if you have a team of just two or three, collaboration software is something that you should be looking at. It offers several different benefits that all make it easier for you to communicate with your employees.

This becomes even more of a necessity when you involve telecommuting. Many businesses today are digital and this means that your employees may be scattered across the country or globe. 

With collaboration software, you can easily keep in touch with them. You can exchange updates and stay informed on projects with a written record to reference later.

Most collaboration software includes several features like messaging, video conferencing, file sharing, and joint content creation. These can all be used to your advantage and will improve your team’s productivity and engagement.

Collaboration tools are highly affordable and they’re well worth the payoff for the time saved from using them.


You should also be making use of analytic tools.

While your business might be doing well right now, there’s a great chance that it could be doing better. If you’re an ambitious business owner, then you’re always concerned about how you can improve.

This requires the use of analytics to see exactly what’s going on. Analytics can be used to identify current performance and trends, the preferences of your customers, and best practices.

From analyzing this information, you can extrapolate what you should be doing next. You might learn that your target audience prefers to be communicated with in a specific way or that there’s an opportunity for growth that you’ve been missing. 

Don’t neglect analytic tools as they’re an essential part of growing your business and sustaining your success. 


One tool that you may already be using, but potentially not enough, is marketing strategies.

When you want to get another client or customer, how do you attract them to your business? It’s through marketing as this is how to make people aware of who you are and the services that you offer.

This means that you need to put yourself in front of the right people at the right time. With effective marketing, you can dramatically increase your sales volume and client total.

The flip side of this is ineffective marketing. As you may be aware, digital marketing can get quite expensive and this might deter you from seriously using it. 

Unfortunately, not all marketing is effective and this means that your money might go to waste. This may be a product of your approach, what tools you’re using, or it’s a matter of not giving enough effort.

Regardless, you need to take advantage of marketing and implement it correctly to yield results from it. This is a challenge worth pursuing as it’s the best way of attracting new clients.


One final tool that you might be neglecting is cybersecurity software.

Cybersecurity is a field that has grown into a necessity. Any business is fair game for a cyberattack and this means that you need to be prepared to prevent one. 

Without cybersecurity practices in place, you can become victim to an attack and suffer game-changing losses. Most small businesses that are hit by one will close down shortly after.

This means that cybersecurity is not something to skimp on. It won’t bring any new customers in or tell you what to capitalize on, but it prevents you from experiencing a devastating loss. This alone is a great reason to take it seriously. 

Cybersecurity is one of those things that you won’t appreciate the importance of until you’re hit by a cyberattack, at which point it’s too late to start worrying. Don’t let your business get in this situation by being proactive about your cybersecurity approach. 

Closing Thoughts

Small businesses have many tools available to them that can improve how they do business. Each tool works a little differently, but they all share the purpose of simplifying the completion of a task.

This is a benefit that any business can appreciate, including yours! A few specific tools to look for include collaboration software, analytics, marketing strategies, and cybersecurity software.

Collaboration software improves communication while cybersecurity protects your business from data theft and loss. Analytics will help you determine what to work on and marketing strategies help you find new customers.

As you can see, there are many resources that you can use to change how you do business! Take the time to find one that works for you in each category mentioned above to make your life easier!