Zomato Forced To Take Down Porn Campaign
Zomato had revealed the results of its porn marketing campaign with much fanfare. The company had decided to advertise on porn websites to promote its night time deliveries. And the campaign, however unconventional, had worked. Zomato had managed to draw people to its site at record low costs. It had seemed like a perfect startup hack – an insight into consumer behaviour that had demonstrable results. Yet Zomato’s taken the campaign down a day after it was announced.
Prominent Investor Zishaan Hayath Accuses Grofers Of Cheating Customers
Prominent angel investor Zishaan Hayath has claimed that Grofers delivery boys are cheating consumers by creating fake bills. In a Facebook post, Hayath said that his mother made a large order from Grofers which included 3 packets of pulses. However the delivery boy only got them 2 packets, but the bill was of the same amount as his order. The store had generated a bill with different prices such that the order totaled to the same amount.
Uber Launches In 4 New Cities
Uber has expanded its operations in India to 4 more cities, bringing up its total count to 26. The new cities added are Ajmer, Jodhpur, Udaipur and Mangalore.
It’s Confirmed. Oyo Rooms To Acquire Rival Zo Rooms
After a lot of murmurs around the deal, budget hotel aggregator Oyo Rooms finally looks set to acquire rival Zo rooms. This deal with firmly cement Oyo Rooms as the dominant player in the budget rooms segment eliminating its only competition hitherto.
Quikr To Be Available In 7 Indian Languages
Indian startups are all out to woo Bharat. After Snapdeal had announced that it was going to be available in 11 Indic languages amidst much fanfare, it is now the turn on classifieds site Quikr to follow suit. The company has announced that its platform would be available in 7 Indian languages – Hindi, Tamil, Telugu, Kannada, Malayalam, Gujarati and Marathi.
Starbucks India CEO Avani Davda Quits
Avani Davda, CEO, Tata Starbucks Pvt. Ltd, a joint venture of Tata Global Beverages and Starbucks Corp., has resigned to pursue opportunities outside the group. She would be replaced by Sumi Ghosh, who takes over on January 1, 2016.
Google CEO Sundar Pichai Comes To India Bearing Good News
Sundar Pichai, newly appointed CEO of Google is on a maiden visit to his native country after being appointed chief in August this year.
Speaking at a high-profile Google India event, Pichai was all hope giving and positive news sharing from Google’s stable. Pichai announced some major plans the tech giant has for India.
10 Examples Of Companies Using Gifts And Merchandise As Clever Marketing Hacks
Companies are known to be capitalistic, cold and impersonal entities who’re out there to take your money.
However, every now and then they do little gestures, that makes them come across as personal, caring and send warm and fuzzies your way. In their own ways, they go out of their way to reach out and touch.
Call it a clever marketing hack or a genuine gesture, here’s a few instances when some companies – known or small – made people’s days with their thoughtful acts.
Zomato Messes Up An Order, Sends Handwritten Note To Apologize
India’s food tech companies aren’t exactly known for their great customer service. The Facebook pages of Foodpanda, Swiggy and the like are littered with rants from irate customers who’ve been left hungry when their orders haven’t been processed as they’d have liked. The latest entrant in the food ordering game though is trying to do things differently. When a Zomato customer complained on twitter that he hadn’t received an order, he was in for a surprise.