Flipkart Issues Legal Notice To Blogger Who Started FlipkartVsAmazon.com

Amit Bhawani wanted to solve a $100 billion problem that had been vexing business insiders, industry watchers and casual consumers alike. He wanted to get a handle on the e-commerce space in India and understand which of the two stalwarts, Amazon and Flipkart, was doing better. He chose a rather unconventional way to go about this. Instead of poring over balance sheets and decoding graphs with GMV figures, he went straight to the consumer – he set up www.FlipkartVsAmazon.com.