While the unique initiative off OddEVen vehicles on Delhi roads has met with mixed reactions on the ground, and has become a butt of a gamut of social media jokes and commentary, operationally this has helped many urban commute startups and carpooling initiatives. In the midst of the OddEven Hoopla, Indian startups have found a way to leverage this buzz for some interesting marketing initiatives. Couple with some sense of humour, and a quick action, Zomato and Freecharge have both put an OddEven spin on their social media.
Zomato saw its food ordering service Zomato Order crash on New Years Eve. Zomato was inundated with orders from hungry revelers on 31st December, seeing record levels of orders on the site.
Zomato had revealed the results of its porn marketing campaign with much fanfare. The company had decided to advertise on porn websites to promote its night time deliveries. And the campaign, however unconventional, had worked. Zomato had managed to draw people to its site at record low costs. It had seemed like a perfect startup hack – an insight into consumer behaviour that had demonstrable results. Yet Zomato’s taken the campaign down a day after it was announced.
India’s food tech companies aren’t exactly known for their great customer service. The Facebook pages of Foodpanda, Swiggy and the like are littered with rants from irate customers who’ve been left hungry when their orders haven’t been processed as they’d have liked. The latest entrant in the food ordering game though is trying to do things differently. When a Zomato customer complained on twitter that he hadn’t received an order, he was in for a surprise.
In the days of a spurt of online startups with few distinguishable features, and insta-ROI driven marketing strategy, the tried and tested methods like print ads, PPC campaigns and sponsored posts on Facebook and Twitter campaigns just don’t cut it anymore. The market is cluttered and the ad networks are expensive. Winning on discounts may bear short-term gains but isn’t sustainable in the long run. Companies are thinking out of the box, with ever new…
Zomato users shall now be able to have their customer service questions answered in real time. The company has introduced an in-app chat feature that will help users resolve their queries and complaints about Zomato’s service.
Chennai has been hit by record levels of rainfall over the last few days. The rains have left thousands of people stranded, shut down offices and businesses, and 188 lives have been lost. But amidst the gloom, there’s some hope. Indian startups are going out of their way to help Chennai’s stricken populance in any way they can. Here are some Indian startups that have pitched in to help with the Chennai floods.
Zomato’s table booking system is all set to launch globally. Zomato Book, which had been undergoing trials in India, will now be available across 12 markets – Australia, New Zealand, Portugal, UK, Ireland, Chile, South Africa, Czech, Slovakia, Turkey, Italy and Poland.
Zomato has been blacklisted from conducting placements at all IITs this year. “No company should take the IIT system for granted,” said the placements head at one of the top IITs. At least six IITs Delhi, Bombay, Kharagpur, Madras, Guwahati and Kanpur confirmed the blacklisting.
Sanjiv Bikhchandani, Chairman of Info Edge which owns 47% of Zomato, has justified Zomato’s layoffs saying that the funding environment for startups is changing.