Reliance Forays Into Online Fashion; Launches AJIO

Reliance Industries has launched its online fashion portal Ajio. This is Reliance’s first online- first venture in the fashion space. The company has said in a press conference that it will offer the largest collection of private labels for women online. The portal will offer national and international brands, and some ethnic fusion wear will be available exclusively on the portal.

Here’s 7 Indian Startups That Went All Out On April Fools’ Day

Despite a slow April fool’s, some Indian startups went all out there and pulled off some great April Fool’s day pranks. While Google, as tradition goes, pulled off another April Fool’s joke in the form of the “Google glass cardboard”, it’s the Indian startups, that in their own tone and style, had their unsuspecting customers fooled up. Here’s a list in no particular order.