9 Factors To Consider To Choose A Great Name For Your Startup

The name for your company, product or the brand is probably going to be one of the most important decisions you’ll make in the process of starting a company, only second to the business itself. It will be the name you would mentally verbalise a 100 times a day and hope for it to become a household name in due time. So what are the factors one should keep before naming their company? We asked a few startup founders and did our research and found the following patterns:

Makemytrip Accused Of Tax Evasion To The Tune Of Rs.75 crores

While the founder Deep Kalra was in spotlight at the startup India event, the Nasdaq-listed travel company MakeMytrip had a run-in with the tax authorities of India. According to the Directorate General of Central Excise Intelligence (DGCEI), MakeMytrip has failed to deposit all of the service tax the online travel aggregator has collected from the public. An executive from the company was taken into police custody for the same and later released on bail.