Paytm Taps Into Small Town India; Adds Hindi Interface To Seller App
It’s the flavour of the season. Companies are rushing a grab a foothold in small town India, and are adapting their English interfaces to suit the average Indian consumer. After Snapdeal and Quikr had gone desi and made their apps available in local languages, e-commerce platform has now added a Hindi interface to its seller app to increase its appeal in Tier 2 and Tier 3 cities.