Accel Records Phenomenal Gains From Selling Flipkart Stake

Venture Capital isn’t always the easiest form of investment. You take a bet on a small company with uncertain prospects. The company usually operates in a field that hasn’t been ventured into before, and there are few markers to tell you if it’ll succeed. And most don’t. Nearly 90% of startups fail, and Venture Capital firms are never able to recover their investments. But every once in a while, a startup succeeds. And when it does, the results can be astonishing.

Government Cracks The Whip On Shuttle Services Across India

On-demand shuttle services had been seen by many as a way to ease India’s growing traffic and pollution problems. By operating on popular routes at peak hours, these services took cars off roads and also provided consumers a cheaper alternative to cab hailing companies. Over the last year, several startups emerged in the area, including ZipGo, RBus, and Shuttl, while cab hailing giant Ola had also thrown its hat into the ring, launching Ola Shuttle.

Zomato Forced To Take Down Porn Campaign

Zomato had revealed the results of its porn marketing campaign with much fanfare. The company had decided to advertise on porn websites to promote its night time deliveries. And the campaign, however unconventional, had worked. Zomato had managed to draw people to its site at record low costs. It had seemed like a perfect startup hack – an insight into consumer behaviour that had demonstrable results. Yet Zomato’s taken the campaign down a day after it was announced.