In the days of a spurt of online startups with few distinguishable features, and insta-ROI driven marketing strategy, the tried and tested methods like print ads, PPC campaigns and sponsored posts on Facebook and Twitter campaigns just don’t cut it anymore. The market is cluttered and the ad networks are expensive. Winning on discounts may bear short-term gains but isn’t sustainable in the long run. Companies are thinking out of the box, with ever new…
When a Quora user decided to take to the famous question-answer platform to get help to know which among startups Practo, Quikr, Snapdeal or Directi he should join, he hardly expected the CEOs to reply.
As startups have mushroomed across India, it’s become increasingly hard for them to get noticed. With consumers often having multitudes of options to choose from for the same service, it’s not easy for companies to stand out. That’s when brands start getting creative.
Bangalore we have a traffic problem and it’s high time we did something about it. .And while the efforts to mitigate the problem begin shaping up in a city that’s most receptive to innovation, here’s a startup that’s quietly started working to solve Bangalore’s biggest problem.
Chennai has been hit by record levels of rainfall over the last few days. The rains have left thousands of people stranded, shut down offices and businesses, and 188 lives have been lost. But amidst the gloom, there’s some hope. Indian startups are going out of their way to help Chennai’s stricken populance in any way they can. Here are some Indian startups that have pitched in to help with the Chennai floods.
With the ban on advertising of alcohol, liquor brands are now resorting to surrogate advertising. Surrogate advertising involves the promotion of a brand name, but the intent is to push a different product. Traditional surrogate advertising relied on television, radio and newspapers, but now it uses the digital medium liberally, taking advantage of the absence of clear guidelines.
A five-day week is now common among the organized working class in offices. However, with greater focus on a work-life balance, voices for a four-day workweek are increasingly been heard.
A mistake whether big or small, whether the company’s fault, a case of miscommunication or just an unreasonable customer’s work, an apology can go a long way in winning back the customer. Add to a simple apology, some heart, some soul, and a little creativity, and you can help secure more good PR for your company than thousands in ad monies can.
I have ordered from 16 different places in the last 20 working days or so and here’s a brief snippet on all.
Vedantu is an ed-tech startup based out of Bangalore. It aims to democratize education by connecting students and teachers over voice conference. The OfficeChai team visits their office to see what they’re up to.