Flipkart and Amazon Try Out Online Mystery Shoppers

Flipkart and Amazon Try Out Online Mystery Shoppers

With several online customers facing such bad experiences in terms of pricing discrepancies, non-availability of desired products, or even receiving sub-standard or fake products, online marketers are now pulling up their socks to ensure customer satisfaction on one hand, and prevent fraud on the other. And one of the approaches taken by many ecommerce platforms, including biggies Flipkart and Amazon is introduction of the Mystery Shopper.

Naveen Tewari’s Priorities Tell Us Why InMobi Is A Huge Success

Naveen Tewari’s Priorities Tell Us Why InMobi Is A Huge Success

Starting up is never easy. There’s blood, sweat, tears, and a whole lot of sacrifice. Your life begins revolving around your company, and other aspects can often take a backseat. So when InMobi cofounder Naveen Tewari was asked to rank his wife, his company and cricket in order of preference, his response was clear – InMobi was the most important thing in his life.

How The Greatest Companies Turn Employees Into Brand Ambassadors

How The Greatest Companies Turn Employees Into Brand Ambassadors

The oft-overlooked key to brand building is your own employees doubling up as your biggest evangelists. And it’s not just pure love and pride that make them do that. The companies on their part ensure that employees are motivated, rewarded and gratified amply to project the best impression of their employers.

So Which E-Commerce Company Is Winning This Festive Season?

So Which E-Commerce Company Is Winning This Festive Season?

The festive season is in full swing, and Indian e-commerce giants are battling it out for a share of India’s online shopping pie. The 3 biggest players – Flipkart, Amazon and Snapdeal – are running simultaneous sales from 13th to 17th October, and marketing and promotions have been fierce.

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