What is Branding & Why It’s Important?
You walk into a store and look for a packaged bottle of water. There are two shelves of these, one displaying bottles with…
Google Is Looking To Enter The E-commerce Sector In India: Reports
India’s e-commerce space is already fairly crowded, with Amazon, Walmart, Paytm and several smaller startups battling it out for a slice of what…
A New Service Claims To Be Able To Target Your Loved Ones With Ads To Subtly Change Their Behaviour
It’s not unusual for ads to follow you across the internet — search for a flight ticket, say, from Delhi to Mumbai, and…
Patanjali’s “WhatsApp Killer” Kimbho App Returns As Bolo Messenger, But Patanjali Is No Longer Associated
Patanjali’s Kimbho app is back, but this time the FMCG company seems to have washed its hands off the project. The Kimbho messenger…
Mukesh Ambani Has Just Toppled Alibaba’s Jack Ma To Become The Richest Man In Asia
Milestones are coming in thick and fast for Reliance Industries and its founders. A day after Reliance became only the second Indian company…
Maharashtra Government Says Theatres Can’t Stop People From Bringing In Outside Food, PVR Stock Falls 12%
By allowing outside food into multiplexes, the Maharashtra government might’ve just eaten multiplex companies’ lunch. PVR’s stock fell 12% today in trade after…
Ola Says It’s Now Making Money On Each Ride
It might’ve meant higher fares for customers, and driver strikes across the country, but Ola is finally making money on each ride it…
Reliance Has Just Become The Second Indian Company To Reach A Market Capitalization Of $100 Billion
Until three months ago, India had no companies that were valued at more than $100 billion. Now it has two. Reliance has become…
5 Ways an SEO Agency Differs From a Digital Marketing Agency
Businesses world over are changing their way of carrying out activities for new platforms, innovations and growing competitions cannot allow them to maintain…