With the ban on advertising of alcohol, liquor brands are now resorting to surrogate advertising. Surrogate advertising involves the promotion of a brand name, but the intent is to push a different product. Traditional surrogate advertising relied on television, radio and newspapers, but now it uses the digital medium liberally, taking advantage of the absence of clear guidelines.
Angry customers are panning the Snapdeal app for being associated with the star whose comments seem to have stirred the hornet;s nest. The Snapdeal app is being bombarded with one-star ratings and anti-Aamir comments.
A mistake whether big or small, whether the company’s fault, a case of miscommunication or just an unreasonable customer’s work, an apology can go a long way in winning back the customer. Add to a simple apology, some heart, some soul, and a little creativity, and you can help secure more good PR for your company than thousands in ad monies can.
When jokes about Ola Boats began surfacing on the web following the rains in Chennai, the cab hailing company did the unthinkable – it managed to deploy actual boats to help out those in need.
Whether it’s about invoking people to spare a thought for the 4-legged friend and avoid bursting crackers, or emphasizing the importance of family time, or even showcasing a beautiful cross-religion relationship, this Diwali, brands are now advertising a message, and the product just happens to be incidental.
Indian companies are slowly making a dent on the world stage. Tata Motors has roped in international soccer superstar Lionel Messi as its brand ambassador. This will be the first Indian brand promoted by Messi, who’s among the highest paid athletes in the world.
The oft-overlooked key to brand building is your own employees doubling up as your biggest evangelists. And it’s not just pure love and pride that make them do that. The companies on their part ensure that employees are motivated, rewarded and gratified amply to project the best impression of their employers.
Burger King, through a series of ads placed in major news papers in the US has called on rival McDonalds to create a “McWhopper”
It’s no longer an online-only path for online startups. Along with a bunch of new self pickup stores, e-commerce startups are now proliferating over the city skylines, through outdoor advertising.