​Buying a home is usually a painful process as it involves excessive research on locality and pricing, high knowledge of rules, regulations, technicalities and operational challenges.
But MagicBricks is attempting to shake things up in this sector, and the transformation is starting with Bengaluru.
#FuelledBylove, the latest ad campaign by British Airways highlights true stories as told by their crew members on India bound flights, and bring out the various little things about India and its culture that make it a special experience for the crew. The ads are emotional and make the employees and crew members a part of brand story telling.
A G Krishnamurthy, founder of two top brands, Mudra Communications and MICA (formerly Mudra Institute of Communication Ahmedabad) is no more. He breathed his last today in Hyderabad at the age of 73.
Babajob has come up with an About Us ad that is, quite simply, unlike any startup video we’ve seen before .
You can either post a normal “Looking for a graphic designer for a creative and exciting startup” or you can show it. When job hiring campaigns are so good in themselves they serve more as marketing campaigns for the hiring company, other than getting the right candidates for the opening, it’s only a good thing.
Here’s some of the most creative, saucy and plain clever ads by Indian startups and ad agencies of late.
After changing how brands are created and enhanced on social media, looks like the medium has found its most prolific use case yet with the Mumbai police adopting it and how.
Numbers. We all love them. Pageviews, ‘uniques’, subscribers and of course Facebook fans and Twitter followers. The higher they are, the more your business can be validated.
However, once what used to be a metric to judge how useful your business is to the audience you cater to by way of number of people liking or following you, has now come to mean ‘the more the better’. And brands, even the most popular ones, are resorting to buying fans and followers to boost their social media stats. However, buying your social media audience could do more harm than good and here’s why.
According to media buyers, Facebook has spent close to 300 crores – or almost 90% of its yearly revenue from India – on promoting this campaign across digital and offline media.
A British woman, Wendi Aarons, decided to put a hilarious spin on sanitary napkin advertising and wrote a snarky but hilarious open letter to Proctor & Gamble, the makers of sanitary napkins of her choice. She had read a slogan for one of their maxi pad campaigns that motivated her to write this open letter.