#FuelledBylove, the latest ad campaign by British Airways highlights true stories as told by their crew members on India bound flights, and bring out the various little things about India and its culture that make it a special experience for the crew. The ads are emotional and make the employees and crew members a part of brand story telling.
You can either post a normal “Looking for a graphic designer for a creative and exciting startup” or you can show it. When job hiring campaigns are so good in themselves they serve more as marketing campaigns for the hiring company, other than getting the right candidates for the opening, it’s only a good thing.
Here’s some of the most creative, saucy and plain clever ads by Indian startups and ad agencies of late.
Numbers. We all love them. Pageviews, ‘uniques’, subscribers and of course Facebook fans and Twitter followers. The higher they are, the more your business can be validated.
However, once what used to be a metric to judge how useful your business is to the audience you cater to by way of number of people liking or following you, has now come to mean ‘the more the better’. And brands, even the most popular ones, are resorting to buying fans and followers to boost their social media stats. However, buying your social media audience could do more harm than good and here’s why.
A British woman, Wendi Aarons, decided to put a hilarious spin on sanitary napkin advertising and wrote a snarky but hilarious open letter to Proctor & Gamble, the makers of sanitary napkins of her choice. She had read a slogan for one of their maxi pad campaigns that motivated her to write this open letter.