After Her Silver, PV Sindhu Has Become Every Company’s Unofficial Brand Ambassador

OfficeChai Team

PV Sindhu, India’s only badminton player to bring home a Silver medal from the Olympics created history yesterday. And while the whole nation poured praise and wishes on her, it’s the Indian brands that have found an ideal marketing peg in her.
While some companies have put out well-timed and strategised creatives to wish her for the stellar show on their social media, some brands are going out of their way to salute Sindhu’s performance with a couple of offers thrown in for their (the brand’s fans.)

4000 Employees Fired As AskMeBazaar Shuts Down

OfficeChai Team

Founded as a classifieds and local search platform in 2010, AskMe shot off into an ecommerce marketplace AskMeBazaar by 2012. And to set itself apart from the Flipkarts and Snapdeals, it decided to cater to the small and medium term merchants on the platform. 4 years later however, as is the case with most other heavily-funded startups in India, investors are beginning to second- guess themselves and funding ran dry. Left in the lurch by its prominent investor, AskMe has needed to take a tough call and shut down operations altogether.