It’s a given that smartphones have become an indispensable part of our routine. But do they need to govern our lives? Deloitte Global Mobile Consumer Surve3y, 2015 conducted a global survey of over 2,000 indian respondents spread across 30 countries. A huge 86% of those surveyed owned smartphones, which is a 12% increase over 2013.
Whether it’s about invoking people to spare a thought for the 4-legged friend and avoid bursting crackers, or emphasizing the importance of family time, or even showcasing a beautiful cross-religion relationship, this Diwali, brands are now advertising a message, and the product just happens to be incidental.
With startups like Localbanya, TinyOwl, Zomato, Helpchat letting go off employees, employees across the startup sector, where people were rushing towards until recently, are spooked. Indian startups require thousands of engineers and skilled workers, and now compete with large MNCs for talent, hence there is a huge demand and supply gap, which leads to salary hikes.
A year ago, the food tech sector was booming. Funds were plentiful, investors were upbeat, and a new company seemed to be coming up every minute. Cut to a year later, and things aren’t quite so rosy. There have been murmurs of overvalued companies, and investors are being more circumspect with their cash. One sector that has been particularly hard hit is the food tech industry.
With several online customers facing such bad experiences in terms of pricing discrepancies, non-availability of desired products, or even receiving sub-standard or fake products, online marketers are now pulling up their socks to ensure customer satisfaction on one hand, and prevent fraud on the other. And one of the approaches taken by many ecommerce platforms, including biggies Flipkart and Amazon is introduction of the Mystery Shopper.