Chennai has been hit by record levels of rainfall over the last few days. The rains have left thousands of people stranded, shut down offices and businesses, and 188 lives have been lost. But amidst the gloom, there’s some hope. Indian startups are going out of their way to help Chennai’s stricken populance in any way they can. Here are some Indian startups that have pitched in to help with the Chennai floods.
With the ban on advertising of alcohol, liquor brands are now resorting to surrogate advertising. Surrogate advertising involves the promotion of a brand name, but the intent is to push a different product. Traditional surrogate advertising relied on television, radio and newspapers, but now it uses the digital medium liberally, taking advantage of the absence of clear guidelines.
A mistake whether big or small, whether the company’s fault, a case of miscommunication or just an unreasonable customer’s work, an apology can go a long way in winning back the customer. Add to a simple apology, some heart, some soul, and a little creativity, and you can help secure more good PR for your company than thousands in ad monies can.