Category: Stories

Companies are known to be capitalistic, cold and impersonal entities who’re out there to take your money.

However, every now and then they do little gestures, that makes them come across as personal, caring and send warm and fuzzies your way. In their own ways, they go out of their way to reach out and touch.

Call it a clever marketing hack or a genuine gesture, here’s a few instances when some companies – known or small – made people’s days with their thoughtful acts.

With the ban on advertising of alcohol, liquor brands are now resorting to surrogate advertising. Surrogate advertising involves the promotion of a brand name, but the intent is to push a different product. Traditional surrogate advertising relied on television, radio and newspapers, but now it uses the digital medium liberally, taking advantage of the absence of clear guidelines.