There’s no surer sign of the changing times. Until recently, a job with the Indian Administrative Service meant the pinnacle of professional success – it represented status, great money, and an opportunity to touch the lives of millions. But 24 year old IAS officer Roman Saini had other ideas. He’s quit his job as the assistant collector of Jabalpur to launch his own startup.
According to media buyers, Facebook has spent close to 300 crores – or almost 90% of its yearly revenue from India – on promoting this campaign across digital and offline media.
While job roles for most companies are more or less similar, some jobs are a reflection of the current economy. India’s in the midst of booming startup culture. Most of these startups operate online, and often ecommerce, the man power required has shaped accordingly. We crunched some data on the various job portals and startup communities in India and found the following job roles were the most sought after. We have also analysed some salary trends for these roles to come up with a range.
Instead of just filming an interview or playing a fun game with Daniel Radcliffe during his visit to their offices, Nylon put their time with the star to good use, planting him at the receptionist’s desk, filling in for an hour unbeknownst to NYLON magazine staffer.
While the unique initiative off OddEVen vehicles on Delhi roads has met with mixed reactions on the ground, and has become a butt of a gamut of social media jokes and commentary, operationally this has helped many urban commute startups and carpooling initiatives. In the midst of the OddEven Hoopla, Indian startups have found a way to leverage this buzz for some interesting marketing initiatives. Couple with some sense of humour, and a quick action, Zomato and Freecharge have both put an OddEven spin on their social media.
In an age where discussions about sexism at the workplace are rampant, there’s a different kind of sexism at play, and one that doesn’t get talked about enough. Female only jobs. Why in this day and age are employers actively looking for women for certain jobs, thus promoting the stereotypes?
Born with a rare ‘giant leg’ disability, Arun Rajasingh has battled a life of physical discomforts, un-acceptance, and many personal tribulations. However, all that was not deter this go-getter who is well on his path to innovation and enterprise with his startup Kenriche.
Fortunately the startups wave has struck the animal lovers who’ve turned entrepreneurs to help your pets in every way. From booking their spas to buying the best of pet accessories, these startups are creating a whole new industry which hitherto was confined to the neighbourhood pet shop. Though petcare in India is nascent and not as mature as in western countries, the Indian petcare industry is growing at about 26% a year, fuelled by a significant increase in spending by Indians on pets in the last few years
We reached out to all the pet startups in India and got a lowdown from all of them on what they do, for you to bookmark.
While most brands offer attractive discounts, bring out special advertising, and roll out numerous other activities to engage with their potential customers, Uber has taken the Christmas game a notch “higher”.
Uber, in partnership with Droom, an online marketplace for automobiles, has entered into another strategic alliance with Uber for the festive period to bring on-demand chopper rides to Indian consumers.