10 Examples Of Companies Using Gifts And Merchandise As Clever Marketing Hacks

Companies are known to be capitalistic, cold and impersonal entities who’re out there to take your money.

However, every now and then they do little gestures, that makes them come across as personal, caring and send warm and fuzzies your way. In their own ways, they go out of their way to reach out and touch.

Call it a clever marketing hack or a genuine gesture, here’s a few instances when some companies – known or small – made people’s days with their thoughtful acts.

Zomato Messes Up An Order, Sends Handwritten Note To Apologize

India’s food tech companies aren’t exactly known for their great customer service. The Facebook pages of Foodpanda, Swiggy and the like are littered with rants from irate customers who’ve been left hungry when their orders haven’t been processed as they’d have liked. The latest entrant in the food ordering game though is trying to do things differently. When a Zomato customer complained on twitter that he hadn’t received an order, he was in for a surprise.

More Firings In The Indian Startup Scene, This Time It’s Grabhouse

The firing season for Indian startups is not quite over. After the flurry of layoffs last month when Zomato, TinyOwl and Helpchat had fired employees, there had been a lull in the bad news coming in from India’s startup space. Not any more.

It has been reported that realty startup Grabhouse has fired an undisclosed number of workers. These layoffs are chiefly in the operations and data collection teams.

Snapdeal Taps Into “Bharat”, To Be Available In 12 Indic Languages

Snapdeal, Amazon and Flipkart have been locked in fierce battle for India’s e-commerce pie. The sites currently all offer similar product selections, similar clean interfaces, and similar discounts. But Snapdeal has now brought about an innovation that can help it stand out in India’s cluttered e-commerce space. In a bid to appeal to the non-metro areas of India, Snapdeal’s site will soon be available 11 new Indian languages.