The Great E-commerce Battle: Online vs Offline

Some very interesting facts are emerging from the stiff competition between online players and their brick-and- mortar counterparts. Just when it seemed that huge sales and big discounts offered by players like Amazon, Flipkart, and Snapdeal had wooed and won customers online, the offline sector is also going gaga and reporting huge revenues.

40% Of Ecommerce Goods In China Counterfeit: Report

Not too long ago, the world had its eyes on China as one of the fastest growing countries in the globe. Now its economy has been slowing down, and the future doesn’t look quite as bright any more. One of the bright spots in China’s economy was its e-commerce sector, where players like Alibaba were breaking new ground with their humungous sales figures. A new report, however, takes the sheen off these numbers.

Flipkart and Amazon Try Out Online Mystery Shoppers

With several online customers facing such bad experiences in terms of pricing discrepancies, non-availability of desired products, or even receiving sub-standard or fake products, online marketers are now pulling up their socks to ensure customer satisfaction on one hand, and prevent fraud on the other. And one of the approaches taken by many ecommerce platforms, including biggies Flipkart and Amazon is introduction of the Mystery Shopper.