Uber, first time in its 6 year run time, has rolled out a new logo and a new branding. The black and white upturned U against a black background, has been replaced with a blue square with many graphic elements in it.
Not willing to take the alleged reports of it shutting down and being on sale with no buyers, lying down, Foodpanda has finally spoken up. The restaurant aggregator and logistics startup, claims that the company will be profitable in the next 3 years.
Someone has created a page for Sundar Pichai, the new CEO of Google, on Facebook, impostering to be him. While the real Sundar Pichai is busy changing the world, providing free wifi, or generally minding his 550billion valued company, the fake Sundar Pichai is dispensing world wisdom on this page with 66,000 fans. The page surprisingly includes hundreds of Googlers themselves..
Recently, co-founder and CEO of the call-identification app Truecaller received an email, purportedly from a recruiter at Google. The email included sending a feeler out to the Swedish technepreneur about a job opening at Google, and wanted to gauge his interest for the same.
You can either post a normal “Looking for a graphic designer for a creative and exciting startup” or you can show it. When job hiring campaigns are so good in themselves they serve more as marketing campaigns for the hiring company, other than getting the right candidates for the opening, it’s only a good thing.
Here’s some of the most creative, saucy and plain clever ads by Indian startups and ad agencies of late.
Derrick Lin was an art director at an Ad agency in the States. When the agency had to downsize and he lost his job, he decided to take a break from a job, and travel, connect with his family. And to deal with it all, turned to what he did. Illustrative story telling with mini figures.
he agency Interface communications, part of the FCB Ulka group pulled out at no stops to welcome its newly appointed group MD and CEO with a Bollywood song number. The employees dressed up in Indian “baraatis” (dancers at a wedding) garb and broke out in a synchronised dance gig on the office floor.
Bangalore based on-demand shuttle service ZipGo has had a stormy relationship with Bangalore’s RTO. Late last year, the transport authority had raided ZipGo’s offices claiming that its services were illegal. ZipGo had gone off the roads, only to make a quiet return a few days later. This time ZipGo’s in trouble again, and its founders are appealing for help.
In what could possibly be the biggest lay offs in the corporate history, IBM is reportedly planning to axe more than a jobs across the board.