This Woman’s Powerful Post Evokes Plight Of Working Mothers In India

A working mother with a kid no older than 4 years is forced to be office and perform her duties even if the child is gravely ill, instead of being back home to take care of her son who can be given due rest, comfort, and medical attention in such a time. This post brings to light the plight of hundreds and thousands of working mothers in India who continue to work, while trying to juggle their domestic duties and support for their children.

Every Year, The Male Employees Of This Lingerie Co. Get To Experience Having Breasts

Every year, the 30 odd male employees of PrimaDonna, a lingerie company specialising in large sizes, get to experience having large breasts, especially size D and E cup sizes. This is made possible by a special contraption made for this purpose that weighs as much as a size E cup (Upto 1.5 kgs) and strapped on to the participating employees. That whole day the employees keep the harness on, feeling what it’s like to be large-breasted woman, along with all its problems and issues.

After Her Silver, PV Sindhu Has Become Every Company’s Unofficial Brand Ambassador

PV Sindhu, India’s only badminton player to bring home a Silver medal from the Olympics created history yesterday. And while the whole nation poured praise and wishes on her, it’s the Indian brands that have found an ideal marketing peg in her.
While some companies have put out well-timed and strategised creatives to wish her for the stellar show on their social media, some brands are going out of their way to salute Sindhu’s performance with a couple of offers thrown in for their (the brand’s fans.)

Top Brands Are Dropping A, B & O From Their Names For This Cause

Timely blood donation and matching blood groups can be the difference between life and death during times of emergencies and distress and this campaign seeks to evoke the people around the world to acknowledge the issue and do their bit.
NHS Blood and Transplant and London-based PR agency Engine Group have launched the #MissingType campaign, in which the three letters that signify blood types are disappearing from familiar landmarks and brands. The campaign, which kicked off last year in UK last year has now taken off around the world including in the US, Australia, Dublin and Canada.