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September 19, 2024
10 Examples Of Companies Using Gifts And Merchandise As Clever Marketing Hacks
Companies are known to be capitalistic, cold and impersonal entities who’re out there to take your money.
However, every now and then they do little gestures, that makes them come across as personal, caring and send warm and fuzzies your way. In their own ways, they go out of their way to reach out and touch.
Call it a clever marketing hack or a genuine gesture, here’s a few instances when some companies – known or small – made people’s days with their thoughtful acts.
Zomato Messes Up An Order, Sends Handwritten Note To Apologize
India’s food tech companies aren’t exactly known for their great customer service. The Facebook pages of Foodpanda, Swiggy and the like are littered with rants from irate customers who’ve been left hungry when their orders haven’t been processed as they’d have liked. The latest entrant in the food ordering game though is trying to do things differently. When a Zomato customer complained on twitter that he hadn’t received an order, he was in for a surprise.
Zipgo Launches Women Only Shuttle Service In Delhi And Gurgaon
Zipgo, the online-demand shuttle service has now launched a women only bus service in the Delhi region to tackle 2 of Delhi’s biggest problems- Women’s safety and the traffic situation.
More Firings In The Indian Startup Scene, This Time It’s Grabhouse
The firing season for Indian startups is not quite over. After the flurry of layoffs last month when Zomato, TinyOwl and Helpchat had fired employees, there had been a lull in the bad news coming in from India’s startup space. Not any more.
It has been reported that realty startup Grabhouse has fired an undisclosed number of workers. These layoffs are chiefly in the operations and data collection teams.
Zomato Takes Food Porn To The Next Level With ‘Dirty’ Ads
In the days of a spurt of online startups with few distinguishable features, and insta-ROI driven marketing strategy, the tried and tested methods…
Snapdeal Taps Into “Bharat”, To Be Available In 12 Indic Languages
Snapdeal, Amazon and Flipkart have been locked in fierce battle for India’s e-commerce pie. The sites currently all offer similar product selections, similar clean interfaces, and similar discounts. But Snapdeal has now brought about an innovation that can help it stand out in India’s cluttered e-commerce space. In a bid to appeal to the non-metro areas of India, Snapdeal’s site will soon be available 11 new Indian languages.
Aditya Birla Group To Incubate 25 Startups
The Aditya Birla Group may be decades old, but it is still keeping up with the times. Under its Bizlabs incubation programme, the group will partner with 25 startups to bolster its new areas of business in retail, financial services and telecom.
Snapdeal And Directi CEOs Try To Impress A Potential Employee
When a Quora user decided to take to the famous question-answer platform to get help to know which among startups Practo, Quikr, Snapdeal or Directi he should join, he hardly expected the CEOs to reply.
Hyderabad-Based Startup MapMyGenome Unlocks Your Genetic Makeup
If it is in your genes, you can now know it. A start-up, Mapmygenome, will unlock the secrets of your genetic make-up for you. Bikaner-born Anu (Anuradha) Acharya, 43 is the founder of this 3-year old start-up, based in Hyderabad, India.
Mapmygenome engages in developing genomics solutions for predictive diagnosis and prognosis, using DNA testing. A simple non-invasive saliva-based test is used to decipher your DNA. It is then used to predict genetic risk for various diseases and inherited conditions.