After a torrid period for Indian startup stocks which saw the values of listed companies erode over a period of more than two…
The list of global tech companies manufacturing their products in India continues to grow longer. India’s Dixon has partnered with Nokia to make…
AI has already begun impacting all manner of fields, but there are some that could fall before the rest. Former Google CEO Eric…
All manner of multinational companies already have their presence in India, but India is now featuring ever more prominently in their plans. US-based…
There’s been a major shift in the world of technology. Apple, which has been been the most valuable company in the world since 2010, has been dethroned. Alphabet smashed Wall Street estimates in its earning calls today, following which its stock rose 9% and was trading at a high of $770. That translates into a market capitalization of $570 billion, eclipsing Apple’s current market cap of about $535 billion.
A study by Deloitte has reported that Uber’s ridesharing service in Australia is delivering benefits to consumers in the form of cheaper, quicker and safer rides as compared to taxi services. The study was commissioned by Uber.
Myntra, having suffered a fourfold increase in its losses this year in India, is now looking at other lands. It has set up a subsidiary, Myntra Inc, which will help its entry into American markets.
Recently, co-founder and CEO of the call-identification app Truecaller received an email, purportedly from a recruiter at Google. The email included sending a feeler out to the Swedish technepreneur about a job opening at Google, and wanted to gauge his interest for the same.
You can either post a normal “Looking for a graphic designer for a creative and exciting startup” or you can show it. When job hiring campaigns are so good in themselves they serve more as marketing campaigns for the hiring company, other than getting the right candidates for the opening, it’s only a good thing.
Here’s some of the most creative, saucy and plain clever ads by Indian startups and ad agencies of late.
RoomLion cofounder Ashish Agrawal has accused Housing.com and Rahul Yadav of copying their 360 degree virtual tours product during acquisition discussions in March 2014.
In a bold marketing move, Snapdeal decided to do what Jimmy Kimmel had done very successfully with American celebrities. The company got its top management, including founders Kunal Bahl and Rohit Bansal and Chief Product Officer Anand Chandrasekaran to read out some of the most brutal feedback the company has received on social media.
Derrick Lin was an art director at an Ad agency in the States. When the agency had to downsize and he lost his job, he decided to take a break from a job, and travel, connect with his family. And to deal with it all, turned to what he did. Illustrative story telling with mini figures.
he agency Interface communications, part of the FCB Ulka group pulled out at no stops to welcome its newly appointed group MD and CEO with a Bollywood song number. The employees dressed up in Indian “baraatis” (dancers at a wedding) garb and broke out in a synchronised dance gig on the office floor.
